Expect the unexpected as Heineken brings the party to the most surprising spots in KL. With live DJ sets, cool vibes, and ice-cold beer, the brand’s latest Refreshing Sessions series proves that music – like a great pint – belongs anywhere.
For many, the idea of dancing in a supermarket aisle or swaying to techno among book spines may sound like a fever dream. But Heineken® is making it a reality. With their latest Refreshing Sessions campaign, the brand is popping up where parties are least expected – and turning ordinary evenings into extraordinary experiences.
On Tuesday, 21 May, head to QRA @ Arcoris Mont Kiara, where the air-conditioned produce section will pulse to the rhythm of tropical house and funk rather than the usual checkout beeps. Expect signature sounds from DJ Sunrae, DJ Yin, and DJ Axel Groove – each bringing their own blend of sunshine-soaked energy and deep house grooves. The session runs from 5PM to 10PM and promises a supermarket vibe like no other.
The following week, on Tuesday, 28 May, the party shifts to the stylish surrounds of Eslite Spectrum at Starhill Gallery in Bukit Bintang. Here, DJs Mister Rodrigo, Shawn Zod, and Viene will take the reins, blending soulful house with underground techno in one of KL’s most beautifully curated bookstores. It’s where smooth grooves meet bookshelves and the dance floor might just be between the poetry and philosophy sections.
A creative partnership with Timeleft – a social app that connects strangers for dinner meetups – adds a spontaneous twist. Heineken is inviting guests to make new music-loving connections through this digital gateway, setting the stage for great conversations and shared rhythms.
Entry is simple: Comment on the relevant post on @HeinekenMY’s Instagram to potentially receive an exclusive invite via DM. Not only will you enjoy expertly mixed sets and a great crowd, but you’ll also receive complimentary Heineken at the event – cool, crisp, and always refreshing.
Lucky attendees also stand to gain exclusive passes to the upcoming Heineken Refresh Your Music 2025 event.
With these immersive and unconventional pop-ups, Heineken is flipping the script on what nightlife can be. So put on your dancing shoes – even if you’re headed to the dairy aisle.
Follow @HeinekenMY on Instagram and Facebook for more updates #RefreshYourMusic #HeinekenMY #RefreshingSessions
Only available to non-Muslims aged 21 and above. When you drive, never drink.
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