From May 24 to 28, Manchester United fans in Malaysia can gather for a bold new Tiger Beer experience as The Trafford Den pop-up bar brings Old Trafford energy to the heart of Kuala Lumpur.
Kuala Lumpur is about to feel a whole lot more like Manchester! For five days only, the bold spirit of Tiger Beer is joining forces with Manchester United to deliver an unforgettable experience for local Red Devils at The Trafford Den – a first-of-its-kind fan zone pop-up bar that promises to bring supporters closer to their club, and to their fellow fans!
From May 24 to 28, The Trafford Den (No. 19, Jalan Doraisamy) will be the capital’s go-to destination for Manchester United fans looking to connect over their shared passion. With a setting inspired by the history and electric energy of Old Trafford, the experience will include match screenings, exclusive meet-and-greet opportunities, and ice-cold Tiger Beer flowing all day long.
The first three days – May 24 to 26 – will feature a full-blown United-themed pop-up bar experience, complete with fan activations and giveaways. Early registrants who sign up before May 24 will even score a complimentary Tiger Beer (while stocks last). But it’s not just about the beer – it’s about glory.
Lucky fans who purchase beer buckets at the venue may be in with a chance to win exclusive passes to meet club legend Nani and select current players on May 27. The chance to raise a glass with your heroes and take home autographs and photos is the kind of moment every fan dreams about.
The centrepiece of the week comes on May 25 with a live screening of the Manchester United vs Aston Villa match. The Trafford Den will transform into a high-energy fan zone, where chants echo, pints clink, and hearts race as fans cheer for their club in unison. It’s more than a match – it’s a moment to be part of something bigger.
On May 28, fans will get another chance to meet greatness in person. The first 50 fans through the door will enjoy an exclusive session with United legend Wes Brown. It’s a rare chance to hear behind-the-scenes stories, grab a photo, and have memorabilia signed by one of the greats.
Beyond the live action, guests can leave their mark on a massive Tiger x Manchester United banner – a visual tribute from Asia’s biggest Red Devils fans, destined to be sent to Old Trafford itself. It’s a bold message: Manchester’s passion doesn’t stop at its borders.
Julie Kuan, Marketing Manager of Tiger Beer Malaysia, summed it up: “Football is more than a game—it’s a force that unites continents, generations, and hearts. At The Trafford Den, we’re proving that passion knows no borders. The Theatre of Dreams is not just in Manchester – it’s also right here, in Kuala Lumpur.”
Tiger Beer is Manchester United’s official beer partner, and The Trafford Den is a testament to how this partnership delivers for fans. Register now at https://thetraffordden.signupspace.com to secure your place and enjoy a free Tiger Beer while supplies last.
Raise your glasses, don your red, and join the roar. This May, Kuala Lumpur becomes United’s home away from home.
Follow @tigerbeermy and @manchesterunited on Instagram and Tiger® Beer Facebook for all the electrifying details. Unite, celebrate, and raise a glass – because passion deserves to be seen and heard.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption, and please #DrinkResponsibly.
"ExpatGo welcomes and encourages comments, input, and divergent opinions. However, we kindly request that you use suitable language in your comments, and refrain from any sort of personal attack, hate speech, or disparaging rhetoric. Comments not in line with this are subject to removal from the site. "
