Two lifelong supporters earn the honour of delivering Malaysia’s first fan archive to the Manchester United Museum after a high-energy finale celebrating passion, pride, and generations of football devotion.
Tiger Beer Malaysia has named the pair who will carry the voices of the nation’s Manchester United supporters all the way to Old Trafford. The announcement capped a spirited finale for Roar United, the brand’s fan-driven campaign that brought together hundreds of Red Devils enthusiasts to share their personal stories and celebrate a bond that stretches across families, friendships, and decades of match-day memories.
Held before an enthusiastic crowd at The Beer Factory in Desa Sri Hartamas, the showdown featured 10 finalist pairings who competed for a once-in-a-lifetime reward: the chance to hand-deliver the Roar United Archive to the Manchester United Museum, where it will be displayed for the world to see.
THE ROAR UNITED ARCHIVE
Created from nearly 500 submissions, the Roar United Archive is the first collection of its kind for Malaysia’s Manchester United supporters. Earlier entries ranged from childhood memories to family rituals around late-night matches, each one expressing the kind of loyalty that endures regardless of where fans live or how long it has been since their first match.
Revealed publicly for the first time during the finale, the archive will soon travel more than 6,000 miles, carried personally by the winning duo. It marks a notable moment for local supporters, granting their stories a place at the heart of one of the world’s most recognized football institutions.
The event served as a celebration of what football often inspires in Malaysia: shared experiences. Many finalists spoke about discovering the club through parents, siblings, or close friends. Others highlighted how watching Manchester United helped them stay connected to loved ones who lived abroad.
These stories carried the finalists into the top ten, but the showdown itself demanded quick thinking and a deep knowledge of the club. The trivia rounds raised the intensity as contestants tackled questions referencing star players, famous triumphs, and unforgettable moments that shaped the team’s global identity. Cheers from the viewing crowd added to the momentum, turning the finale into a lively blend of competition and community spirit.
After the final round, Bon Lee Ngee and Loh Shao Wei were named Malaysia’s Roar United winners. Their prize: representing the nation’s supporters as they bring the Roar United Archive to Old Trafford.
“We are still wrapping our heads around this, the win feels surreal. We came in with zero expectations, and now, we are about to live a dream we have carried since day one. Old Trafford always felt out of reach, but now it’s real. Thank you, Tiger Beer, for giving us the confidence to dream bigger and bolder. We’re proud to carry the passion of Malaysia’s Red Devils fans all the way to the Manchester United Museum,” said Bon and Loh.
A PLATFORM FOR FANS
Julie Kuan, Marketing Manager of Tiger Beer Malaysia, emphasized the goal behind the campaign. “We wanted to give Malaysia’s Manchester United supporters a meaningful platform to share their voices and the stories that define their connection to the club. What we saw tonight was the true spirit of Tiger Beer – fans coming together to uncage their passion, pride, and that unmistakable energy that unites Red Devils everywhere. These are the moments that roar, and we’re proud that our winners will bring this shared spirit from our supporters here to the Manchester United Museum,” she said.
The campaign reflects the brand’s ongoing partnership with Manchester United, built around the shared belief that football has a rare ability to bring people together. For Tiger Beer, supporting fans in telling their stories has been a natural extension of its long-standing association with the sport.
Roar United highlights how football devotion can forge lasting ties. It also demonstrates how supporter culture continues to evolve, with local fans finding new ways to express their identity and connect with one another. From early-morning viewing parties to multigenerational fandom, the campaign recognized that loyalty is often passed down through time, becoming part of family traditions and social circles.
By turning these memories into an archive, Tiger Beer has helped preserve the fan experience for future generations, ensuring the voices of Malaysian Red Devils take their place alongside global supporters.
As with all Tiger Beer initiatives, the campaign was directed strictly at non-Muslim consumers aged 21 and above, with consistent reminders for responsible drinking and safe behaviour. The brand reiterated its stance against drinking and driving, reinforcing its commitment to safety as a core part of its outreach efforts.
Fans can continue to engage with Tiger Beer’s activities and stay updated on future events through its official channels:
Road to United: uncage.tigerbeer.com
Facebook: TigerBeerMY
Instagram: tigerbeermy
Shopee: Heineken Official Store
