Malaysia has recorded a sharp increase in visitors from neighbouring ASEAN nations, with arrivals rising 15.5% from January to June this year compared to the same period in 2024, according to Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing.

In a Parliamentary reply, Tiong said the numbers reflected both Malaysia’s targeted promotional efforts and the country’s elevated profile as ASEAN Chair for 2025.

“Tourism from our neighbouring ASEAN countries remains a major contributor to Malaysia’s international tourist arrivals. ASEAN visitors accounted for 74.3% of Malaysia’s total international tourism in 2024. The number of visitors increased to 15.09 million in the first half of 2025, up from 13.06 million in the same period last year,” he said, responding to a query from Datuk Seri Dr Wee Jeck Seng (BN–Tanjung Piai).

Tiong noted that Malaysia’s role in hosting ASEAN-level meetings has further strengthened its visibility and appeal among regional travellers. “Our role as ASEAN Chair contributes to this surge, with meetings attracting delegates from across the region,” he added.

When asked by Wee about challenges in promoting Malaysia’s tourism sector, Tiong acknowledged that budget limitations remain an issue. However, he stressed that his ministry is working closely with the Finance Ministry to secure the necessary resources.

“We are exploring partnerships and optimising our promotional efforts even with limited funds,” he said.

In response to Dr Ahmad Fakhruddin Sheikh Fakhrurazi (PN–Kuala Kedah) on the potential of cross-border tourism, Tiong highlighted the need for better infrastructure and closer collaboration with state governments. He singled out Kelantan as a state that could do more to participate in international promotions alongside the ministry.

“Kelantan often misses these opportunities. I urge them to participate more actively,” Tiong said, making a pointed remark about the state’s limited involvement.

Tiong also addressed a question from Deputy Speaker Datuk Dr Ramli Mohd Nor (BN–Cameron Highlands) on whether Cameron Highlands would feature prominently in the promotional push for Visit Malaysia Year 2026.

“We will assist wherever we can to promote Cameron Highlands,” he assured.

With tourism being a major driver of Malaysia’s economy, the current upswing in ASEAN arrivals provides momentum for the nation’s plans leading up to 2026. The challenge, as Tiong indicated, will be to maintain this growth through sustained marketing, improved infrastructure, and stronger state-level cooperation.

The post Malaysia Sees Surge in ASEAN Tourist Arrivals in First Half of 2025 appeared first on ExpatGo.

Malaysia has officially launched a major promotional campaign in Thailand to draw more Thai travellers ahead of Visit Malaysia 2026 (VM2026), aiming to position the country as a top destination for inclusive, sustainable tourism.

Tourism, Arts, and Culture Minister Datuk Seri Tiong King Sing said the campaign will showcase Malaysia’s rich and varied tourism assets – from eco-parks in Sabah and Sarawak and UNESCO-listed heritage sites, to multicultural city experiences and coastal retreats.

“We’re focusing on seamless accessibility, improved infrastructure, and sustainability-driven experiences that reflect the changing expectations of today’s travellers,” Tiong said during the VM2026 launch in Bangkok.

The campaign is part of a broader regional effort to revitalise travel in Southeast Asia. Tiong, who is currently leading a tourism mission in Bangkok, noted the long-standing cultural ties, people-to-people exchanges, and cross-border trade between Malaysia and Thailand.

He emphasised the need for collaboration within ASEAN as the region continues recovering from the pandemic, saying, “We must see each other as partners, not competitors. By strengthening travel corridors and offering more compelling packages, we can create more meaningful experiences for both domestic and international travellers.”

According to data shared via Bernama, Malaysia welcomed 13.4 million international visitors from January to April 2025 – a 21% increase over the same period last year. Of that number, 833,610 were Thai travellers, representing 3.4% year-on-year growth and reaffirming Thailand’s importance as a key source market for Malaysia’s tourism sector.

The post Malaysia Kicks Off VM2026 Campaign in Bangkok to Entice Thai Travellers appeared first on ExpatGo.

Singapore is an enigma in many ways, particularly in comparison to its Southeast Asian neighbours. One puzzle is exactly how a fairly small tropical island with no notable beaches and infamously high prices manages to not only perform incredibly well when it comes to global tourism, but seeks to push its already-impressive tourism receipts even higher.

Singapore’s “Tourism 2040” strategy, publicly announced last month, is a bold pivot from traditional tourism metrics. Instead of maximizing tourist arrivals, the city-state is targeting a significant increase in tourism revenue—from S$29.8 billion in 2024 to between S$47 billion and S$50 billion by 2040. This approach emphasizes attracting high-spending visitors, particularly in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.

INFRASTRUCTURE: BUILDING FOR THE FUTURE

Grace Fu, Singapore’s Minister for Sustainability and the Environment, highlighted the value of MICE travelers at the Tourism Industry Conference 2025. “On average, a MICE visitor spends twice as much as a leisure visitor,” she noted. The Singapore Tourism Board (STB) aims to triple MICE tourism receipts by 2040, recognizing the sector’s potential to deepen connections with priority industries and enhance Singapore’s status as a premier MICE destination.

To support this goal, Singapore is developing a new MICE hub in the downtown area, designed to host large-scale events like the upcoming Herbalife Extravaganza 2026, expected to draw 25,000 attendees.

Changi Airport, already a global aviation leader and a tourism destination in its own right, is undergoing a significant expansion with the construction of Terminal 5. Slated to open in the mid-2030s, T5 will increase the airport’s capacity from 90 million to 140 million passengers annually. This expansion is crucial for accommodating the anticipated growth in transit and transfer passengers, who currently make up a third of Changi’s traffic.

The new terminal is part of the larger Changi East development, which includes a three-runway system and additional support facilities, ensuring that Singapore remains a key aviation hub in the Asia-Pacific region.

ATTRACTIONS, LEISURE, AND A BIGGER FOCUS ON LUXURY CRUISING

While business travelers are a focal point, Singapore continues to invest in attractions that appeal to leisure visitors. The Singapore Oceanarium, set to open on July 23, 2025, is a prime example. This revamped facility is three times larger than its predecessor, featuring 22 themed zones that take visitors on an immersive journey through marine habitats.

Looking ahead, the city-state plans to introduce the Porsche Experience Center and a new Science Centre by 2027, further diversifying its array of world-class attractions.

Singapore is also strengthening its position as a leading cruise hub in Asia. The Marina Bay Cruise Centre is undergoing a S$40 million upgrade to increase its capacity from 6,800 to 11,700 passengers. Enhancements include additional lounge facilities and improved check-in areas, enabling the terminal to accommodate larger cruise ships and dual ship calls.

In December 2025, Disney Cruise Line will launch its first Southeast Asia-based ship, the Disney Adventure, from Singapore. This vessel will offer themed experiences featuring Disney, Pixar, and Marvel characters, catering to families and fans across the region.

WELLNESS AND DESTINATION ENTERTAINMENT: GROWING TOURISM SEGMENTS

Singapore is capitalizing on the global wellness trend by promoting itself as a “city in nature.” The STB is developing wellness tourism offerings that focus on longevity and holistic health, appealing to travelers seeking rejuvenation and well-being. Initiatives include wellness hotels and programs designed to enhance resilience and purpose.

The country’s emphasis on health and sustainability has earned it recognition as one of the world’s “Blue Zones,” regions known for high life expectancy and well-being.

Singapore’s strategic location and infrastructure continue to make it an ideal venue for major entertainment events. The city-state will host the NBA Rising Stars Invitational from June 25 to 29, 2025, featuring youth teams from around the world.

Additionally, Singapore continues to attract top-tier concerts and performances, with shows by artists like Lady Gaga and Elton John, further enhancing its appeal as a vibrant cultural destination. Malaysians will no doubt remember the huge economic benefits Singapore realized by hosting multiple concert dates in 2024 for both Taylor Swift and Coldplay. Indeed, many Malaysian fans made the trip to Singapore to see their favourite artists.

Singapore’s Tourism 2040 strategy represents a comprehensive approach to redefining the country’s tourism landscape. By focusing on high-value segments such as MICE, luxury cruising, wellness, and entertainment, Singapore aims to increase tourism receipts significantly while maintaining a sustainable and diversified visitor base. With substantial investments in infrastructure and attractions, the city-state is well-positioned to achieve its ambitious goals and set new standards in global tourism.

Will Singapore’s ambitious tourism plan succeed? Time will tell.

For more information:

• Singapore Tourism Board: https://www.stb.gov.sg
• Changi Airport Terminal 5 Development: https://www.changiairport.com/en/corporate/about-us/future-developments.html
• Singapore Oceanarium Opening: https://www.rwsentosa.com/en/attractions/singapore-oceanarium
• Disney Adventure Cruise Details: https://www.disney.sg/cruise
• NBA Rising Stars Invitational: https://www.nba.com

The post Singapore’s New $50B Tourism Playbook: Fewer Tourists, Bigger Spenders appeared first on ExpatGo.

Thailand’s tourism industry, once a robust pillar of its economy, is now grappling with a significant downturn, according to reports from Reuters, the Bangkok Post, and other Thai news portals. As of May 11, 2025, foreign tourist arrivals have decreased by 1.04% compared to the same period last year, representing a drop of some 12.9 million visitors.

This decline is most pronounced among Chinese tourists, whose arrival numbers have plummeted by 30% in the first four months of the year. The drop is attributed to a combination of safety concerns, regional competition, and shifting travel preferences.

SAFETY CONCERNS AND REGIONAL COMPETITION

A handful of high-profile incidents have eroded confidence in Thailand’s safety, particularly the collapse of a Bangkok highrise due to a powerful earthquake centred some 1,000 km away in Myanmar. Additionally, the abduction of Chinese actor Wang Xing, who was lured to Myanmar through Thailand and forced into a scam operation, garnered widespread attention and highlighted vulnerabilities in the region. Such events have raised alarms among potential tourists, particularly from China, Hong Kong, and South Korea.

Simultaneously, neighbouring countries like Japan and Vietnam have intensified their tourism campaigns, offering incentives such as visa-free entry and tax refunds. Japan, for instance, has seen a surge in Chinese visitors, surpassing Thailand in popularity among this demographic. On top of that, China’s own domestic tourism initiatives are likely further diverting potential travellers away from Thailand.

STRATEGIC SHIFTS AND POLICY CHANGES

In response to these challenges, the Tourism Authority of Thailand (TAT) is rethinking its approach. Recognizing the need to move beyond unchecked mass tourism, TAT is focusing on attracting high-spending visitors from regions like the Middle East and Europe. This strategy includes promoting luxury experiences, wellness retreats, and cultural tourism.

Efforts are also underway to diversify tourist destinations within the country. By highlighting lesser-known locales such as Koh Chang and Chiang Rai, Thailand aims to alleviate overcrowding in traditional hotspots and offer fresh experiences to travellers.

To support this strategic pivot, Thailand is investing in infrastructure and policy reforms. The TAT has allocated 2 billion baht (about RM258 million) to the “We Travel Together” campaign, designed to stimulate domestic tourism and distribute visitor traffic more evenly across the country. Additionally, the government is considering implementing tax refund systems similar to those in Japan and China to encourage spending among foreign tourists.

Safety measures are also being reinforced, according to reports. Thailand has cut electricity, internet, and fuel supplies to areas along the Myanmar border to disrupt scam operations that have tarnished the country’s image. These actions aim to restore confidence among international travellers.

OUTLOOK AND IMPLICATIONS

Despite a rather hasty implementation of these initiatives in response to the year’s flagging tourist numbers, projections indicate that Thailand may fall short of its revised target of 37 million foreign arrivals for 2025, potentially reaching only 35.5 million. This shortfall underscores the urgency of the sector’s transformation.

It may not seem like a significant drop, but missing projections and seeing numbers falling is indeed a problem, as tourism remains a critical component of Thailand’s economy. The World Bank has projected a 2.9% GDP growth for the country’s overall economy in 2025, with tourism playing a significant role. Therefore, revitalizing the industry is not only about attracting visitors, but also about sustaining the country’s economic stability.

After years of impressive growth, Thailand’s tourism sector now unquestionably stands at a crossroads. The current challenges present an opportunity to redefine the country’s appeal to international travellers. The tourism sector hopes that by prioritizing safety, diversifying destinations, and targeting high-value markets, Thailand can transform its tourism landscape to be more resilient and sustainable in the long term.

The post Suddenly Struggling, Thailand’s Tourism Industry Is at a Crossroads appeared first on ExpatGo.

Algorithms used for online searches are a funny thing. In doing the research for our recent article about KL Tower’s dual-pricing scheme, a significant number of quasi-related topics were suggested, or appeared in aggregated news feeds, in the following hours and days.

The most interesting were several articles discussing Thailand’s growing tourism challenges in the face of rising costs, cumbersome bureaucracy, and that pernicious two-tier pricing system that punishes international tourists for… well, being international tourists.

We see it all as something of a cautionary tale for Malaysia as it ramps up for its eagerly anticipated Visit Malaysia Year 2026 efforts, targeting to draw some 45 million international visitors. Here’s an overview of what we found:

Once hailed as a haven for budget-conscious travellers, Thailand is now facing a clear and growing wave of criticism from international tourists. As an example, one recent social media post by Bangkok Post Learning quickly garnered nearly 2,000 comments, revealing widespread discontent over soaring costs, a discriminatory two-tier pricing system, and a general sense of being scammed.​

An analysis by Krungthep Turakij, which examined approximately 800 of these comments using artificial intelligence, highlighted key areas of concern. Foremost among them is the perception that Thailand no longer offers the value for money it once did.​ (Many comments suggest similar laments about Bali, but that’s another story.)

SKYROCKETING COSTS

Travellers have reported significant increases in accommodation costs, particularly in popular tourist areas. One visitor to Koh Samui noted, “The same hotel I paid 2,000 baht (approximately RM260) a night for five years ago now demands 6,000 baht (approximately RM780).”

Similarly, a European tourist in Pattaya was shocked by a 180-euro (around 6,800 baht or RM880) bill for a two-person dinner, excluding alcohol! In Bangkok, an American visitor was equally stunned when presented with a bill for a two-person meal – albeit in one of the city’s more well-known restaurants – for just over US$300, or more than RM1,300, again not including the wine, the addition of which nearly doubled the final bill.

While global inflation is naturally acknowledged, many feel that price hikes in Thailand have far outstripped typical inflationary pressures. A European tourist commented, “Hotels jacking up prices from $100 to $200-300 a night can’t be blamed on normal inflation. It’s pure greed, that is.”​

The cost of getting to Thailand has also become a major sticking point. An American traveller lamented, “I used to snag a flight to Thailand for just US$300 (approximately RM1,300), but now it’s nearly $1,000 (approximately RM4,700).” A Briton echoed this sentiment, stating, “I forked out £1,200 (about 53,000 baht or RM6,900) for my flight this year.”​

Even Thai nationals are feeling the pinch. One local resident complained, “As a Thai person, I can’t even afford to travel in my own country anymore. Accommodation prices are too high, especially during holidays.” Another added, “Being truly Thai, I can barely afford flight tickets or book decent hotels for a beach holiday in the south. It’s too expensive for us locals.”​

CUMBERSOME VISA PROCEDURES AND TWO-TIER PRICING

Tourists have also expressed frustration over newly complex visa and immigration procedures, notably the TDAC system and the requirement for online registration three days prior to arrival. A German tourist grumbled, “It’s an unnecessary faff, especially for older folk who aren’t tech-savvy.” Furthermore, the reduction of the tourist visa duration from 60 to 30 days has irked long-stay visitors.​

Another major source of irritation is the discriminatory pricing structure that unfairly distinguishes between Thai nationals and foreign visitors, sometimes dramatically so. A German tourist recounted, “I had to cough up 200 baht (approximately RM26) to enter a national park, while my girlfriend only paid 40 baht (approximately RM5) because she looks Thai. That’s blatant discrimination.” This practice of inflated prices for foreigners extends to various services, from tourist sites and restaurants to transport.​

Two-tier pricing has been a thorny issue for tourists for years, and not just in Thailand. It affects Malaysia’s visitors, too. One Australian noted, “I’d love it if, when people from Malaysia visited my home country, they had to pay twice as much for everything as Australians do. I’m sure they’d howl in protest, but how is that any different to what happens here in Malaysia?”

COMPARISONS WITH NEIGHBOURING COUNTRIES

Many travellers are drawing unfavorable comparisons with neighbouring countries like Vietnam, Cambodia, and the Philippines, which are increasingly seen as offering better value for money.

One tourist remarked, “I spent three months in Vietnam but only one month in Pattaya. That tells you something.” Another added, “Cambodia has decent hotels for just $10 (approximately RM45) a night, and their festivals are brilliant, too.”​

An Australian tourist noted, “Vietnam is rapidly improving its infrastructure, with high-speed trains, clean beaches, and the Vietnamese people are so welcoming to tourists.” Meanwhile, a Briton observed, “Boracay in the Philippines is far more beautiful than Koh Samui. The water’s clearer, the sand’s cleaner, and the accommodation prices aren’t outrageous.”​

Another comment highlighted the shifting value proposition: “Japan isn’t that much more expensive than Thailand these days. I was in Tokyo recently and found food prices weren’t higher than in Bangkok, and the service was far better, cleaner, and safer.”

And, in a little win for Malaysia, one European traveller compared: “Malaysia has better infrastructure, diverse and delicious food, and you don’t get the tourist scams.”​

QUALITY CONCERNS AND THE PROBLEMS OF MASS TOURISM

The standard of tourist attractions is another key concern. A Scandinavian tourist revealed, “The beaches are filthy, full of rubbish, especially in Phuket. Kata Beach is awful. It’s heartbreaking to see so much plastic waste.” Air pollution in major cities and hazardous cracked pavements were also cited as issues.​

Overcrowding at major tourist hotspots, particularly Pattaya, Phuket, and Hua Hin, was a frequent complaint. An Australian tourist lamented, “Beaches that used to be serene and beautiful are now crammed with thousands of sun loungers. There’s no space to relax peacefully anymore.”​

Discontent with particular groups of other tourists is also souring the overall atmosphere, though it’s accurate to note that this cannot really be blamed on Thailand or its policies.

A British visitor recounted, “My last trip to Pattaya was ruined by tourists of a certain nationality. They assaulted my partner on the plane, and everywhere we went, they were rude to Thai people.” Another Australian added, “I love Thailand and have been coming here for 26 years, but the massive increase in tourists from India and Russia is making me reconsider my visits. Some areas in Pattaya now feel more like ‘Little India’ than Thailand.”​

Adding to the unease are safety concerns following the recent earthquake and building collapse at Chatuchak market. A foreign resident confessed, “I’m scared to stay in high-rise buildings in Bangkok or anywhere in Thailand anymore, even though I live here.”​

LESSONS FOR MALAYSIA

As Malaysia gears up for Visit Malaysia Year 2026, these issues in Thailand should serve as a cautionary tale. Ensuring fair and consistent pricing, maintaining infrastructure quality, and providing a welcoming environment for all tourists are essential to avoid similar pitfalls. This should be clearly communicated by government officials to the tourism and travel industry, and frankly, should be championed by that industry’s key players and leading associations, as they themselves are the primary beneficiaries of good tourism policies and practices.

To its credit, Thailand’s Ministry of Tourism and Sports has quickly pledged to address the surge of complaints from tourists. In an article published on May 1, the Ministry has also vowed to address tourism scams and ensure fair prices for both Thai and foreign tourists, which means “the dual-pricing system will be eliminated,” according to Minister Sorawong Thienthong. It’s frankly hard to accept this assurance at face value, given that it’s been such a problem for so long, but certainly any meaningful efforts by the government to address it would be most welcome.

In the meantime, Malaysia has a very real opportunity to position itself as a value-for-money destination that respects and appreciates its visitors, but only if it learns from Thailand’s current challenges, and doesn’t fall into the same trap of greed, mismanagement, and bureaucracy – and if Malaysia’s own Ministry of Tourism, Arts, and Culture steps up and meets the moment.

To learn more:

• Thailand’s Tourist Appeal Wanes as Gripes Over Price Hikes and Two-Tier Pricing Grow
• Travellers Vent Frustrations Over Soaring Costs, Two-Tier Pricing, and Cannabis Concerns
• Common Scams to Avoid – U.S. Embassy & Consulate in Thailand

The post Thailand’s Growing Tourism Woes: A Cautionary Tale for Malaysia? appeared first on ExpatGo.

Beneath the vibrant streets of London lies a concealed and disused labyrinth of tunnels, steeped in history and intrigue. These tunnels, once shrouded in secrecy, are set to become one of London’s most captivating tourist attractions. The London Tunnels project aims to transform this hidden network into an immersive experience that intertwines the past with the present, offering visitors a unique glimpse into the city’s clandestine history.

JOURNEY THROUGH HISTORY

Constructed between 1940 and 1942, the tunnels were initially designed as deep-level air-raid shelters during World War II, providing refuge from the relentless bombings of the Blitz. Their strategic location beneath Holborn made them ideal for safeguarding citizens during one of the most tumultuous periods in British history.

Post-war, these subterranean passages found new purpose. In 1944, they became the headquarters for the Special Operations Executive (SOE), a covert organization that conducted espionage, sabotage, and reconnaissance missions across occupied Europe. The tunnels’ association with espionage didn’t end there; they later served as a secure communications hub during the Cold War, housing Britain’s “hotline” to the United States.

This rich tapestry of history has inspired numerous tales of intrigue, including elements of Ian Fleming’s James Bond novels. The tunnels’ enigmatic past as a center for espionage and covert operations has fueled the imaginations of many, cementing their place in the annals of British spy lore.

THE VISION FOR THE LONDON TUNNELS

The London Tunnels project seeks to preserve and celebrate this unique heritage by transforming the mile-long network into a multifaceted cultural and heritage attraction. Visitors will descend 30 meters beneath the city’s surface to explore the tunnels, experiencing a blend of historical artifacts and cutting-edge digital installations that bring the past to life.

The planned £120 million development includes immersive exhibits that recreate the sights, sounds, and even scents of the tunnels during their wartime use. Advanced technologies such as interactive displays, scent-emitting devices, and pinpoint acoustic speakers will provide a sensory-rich experience, allowing visitors to step back in time and witness the tunnels’ evolution through the decades.

The London Tunnels are poised to become a major draw for tourists worldwide. Estimates suggest that upon completion, the attraction could welcome up to three million visitors annually, rivaling iconic sites such as the National Gallery and the Tower of London.

One of the standout features of the project is the proposed underground bar, poised to become the UK’s deepest licensed venue. Inspired by the tunnels’ espionage history, the bar aims to offer a unique ambiance reminiscent of a James Bond film, complete with signature cocktails like the “Vesper Martini.”

INVESTMENT AND DEVELOPMENT

In June 2024, The London Tunnels PLC marked a significant milestone by listing on Euronext Amsterdam, signaling the project’s transition from vision to reality. This listing provides the company with access to capital markets, facilitating the detailed feasibility studies, design, and engineering work necessary to commence construction.

The development is a collaborative effort, bringing together experts in investment, arts, technology, architecture, and business. This multidisciplinary team is dedicated to preserving the tunnels’ historical significance while infusing them with innovative features that resonate with contemporary audiences.

The project’s scale and ambition have already attracted significant attention, with plans to include museums, art galleries, cultural hubs, and nightlife venues within the expansive 86,000 square feet of tunnel space. This holistic approach ensures that the tunnels cater to a diverse audience, offering educational programs, cultural events, and entertainment options that appeal to all ages.

A CONNECTION TO MALAYSIA

For Malaysians and British expatriates residing in Malaysia, The London Tunnels offer a compelling reason to explore or reconnect with London. The shared history between Malaysia and the United Kingdom, coupled with the allure of uncovering such intriguing hidden narratives, makes this attraction particularly enticing.

Many Malaysians have a deep connection with London—whether through education, business, or travel. This project offers a compelling reason to visit (or revisit) the city while also presenting an attractive investment opportunity for those who might be interested. Of course, for history buffs and adventurous travellers, it’s a chance to experience a fascinating side of London that has remained hidden for decades.

Indeed, with a large number of Malaysians owning property in London and maintaining close ties to the UK, The London Tunnels PLC could be a unique addition to an investment portfolio for the right investors. And beyond that, the project’s investment opportunities present a unique proposition for those interested in contributing to the preservation of global heritage sites.

Construction is slated to begin in late 2025, with the grand opening anticipated in 2028. The phased development approach ensures that each aspect of the attraction is meticulously crafted, offering visitors a seamless and enriching experience upon completion.

The London Tunnels represent a harmonious blend of history, innovation, and cultural enrichment. By unveiling this subterranean world, the project not only preserves a significant chapter of London’s past but also offers a dynamic space for future generations to explore and appreciate. Whether you’re a history enthusiast, a cultural explorer, or an investor seeking unique opportunities, The London Tunnels project promises an experience that resonates and rewards on multiple levels.

JOIN THE JOURNEY!

Whether you’re looking to step back in time with an unforgettable underground tour or become part of London’s next great historical attraction as an investor, The London Tunnels PLC offers an exciting opportunity to engage with the city’s past while shaping its future.

Don’t miss your chance to explore and invest in this remarkable piece of London’s hidden history. Visit thelondontunnels.com today to book your tour or learn more about investing in The London Tunnels PLC on Euronext.

You can also drop a line to [email protected] to request more information.

The post Invest in the Future of London’s History: The Next London Eye appeared first on ExpatGo.

Thailand continues to cement its place as the undisputed leader in Asia-Pacific tourism, outpacing strong competitors such as Australia, Japan, and Vietnam. According to a recent analysis by Travel and Tour World, Thailand’s winning combination of accessibility, affordability, and a diverse range of experiences has driven record-breaking tourist arrivals and revenue.

By implementing traveller-friendly policies and maintaining top-tier infrastructure, the “Land of Smiles” appeals to travellers of all demographics and budgets. Unlike niche-market destinations like Malaysia and Singapore or luxury-focused spots like the Maldives, Thailand’s inclusive appeal ensures its consistent dominance in the region.

THAILAND’S RECORD-BREAKING TOURISM NUMBERS

Thailand welcomed over 35 million international visitors by 27 December 2024, surpassing its target of 35 million. This figure far exceeds competitors in the region, with Australia recording just 7.5 million visitors and Malaysia reaching 16.45 million by August 2024 – half of which came from neighbouring Singapore. From 11 million visitors in 2022 to 28 million in 2023, Thailand’s steady growth solidifies its status as a regional powerhouse.

Impressive Tourism Revenue

Thailand’s tourism sector generated an exceptional 1.8 trillion Baht in 2024, outperforming Australia’s A$31.7 billion and Malaysia’s RM198.7 billion. The country’s ability to draw high-spending visitors is evident in its revenue growth, from $14.9 billion in 2022 to $29.7 billion in 2023.

High Hotel Occupancy Rates

Thailand’s average hotel occupancy rate stood at an impressive 69.33% in 2023, a remarkable recovery from the pandemic and significantly higher than neighbouring Malaysia’s 52.9%. This year-round demand reflects Thailand’s broad appeal, from budget stays to luxury resorts.

DIVERSE TOURIST DEMOGRAPHICS

In 2023, Thailand’s top visitor sources included Malaysia (4.4 million), China (3.51 million), Singapore (1.65 million), India (1.62 million), and Russia (1.48 million). This eclectic international appeal sets Thailand apart from destinations with narrower visitor profiles.

WHAT MAKES THAILAND THE TOP CHOICE?

Thailand’s affordability, cultural wealth, natural beauty, and vibrant urban centres provide something for everyone. Whether it’s Bangkok’s bustling streets, Phuket’s pristine beaches, or Chiang Mai’s tranquil mountains, Thailand offers unmatched variety. The numbers speak for themselves – Thailand is thriving and continues to outpace regional rivals.

Additionally, Thailand’s visa-free policy welcomes travellers from 93 countries, streamlining the planning process for visitors from Europe, Asia, North America, and Oceania. By targeting emerging markets like Russia and Kazakhstan alongside traditional neighbours like Malaysia and Laos, Thailand has successfully opened its doors to the world.

MUST-VISIT THAILAND DESTINATIONS

Bangkok – Urban Energy Meets Tradition

Bangkok offers a dynamic mix of modern skyscrapers and cultural landmarks like Wat Arun and the Grand Palace. Visitors can explore Chatuchak Market or take a Chao Phraya River cruise for a unique urban adventure.

Chiang Mai – Culture and Nature Unite

Chiang Mai’s ancient temples and lush mountains create a serene escape. Highlights include the Old City, the vibrant Night Bazaar, and trekking opportunities in the surrounding hills.

Phuket – Beach Paradise

Phuket caters to every type of traveller, from Patong’s nightlife to Kata’s tranquillity. Don’t miss island-hopping adventures and the iconic Big Buddha.

THAILAND VS MALAYSIA

The same report made comparative analyses of Thailand versus several other Asia-Pacific countries, including Malaysia, which was noted as a strong contender, but ultimately still falling well short of its northern neighbour. Compounding this, Thailand’s biggest source for international visitors is, as noted above, Malaysia, with its residents eschewing domestic travels and instead streaming to Thailand in record numbers in 2024.

TOURIST ARRIVALS

Malaysia had recorded 16.45 million international visitors by August 2024 (about 60% of its 2024 goal of 27.3 million), following 20 million in 2023 and 10 million in 2022. While respectable, these figures lag significantly behind Thailand’s more than 35 million arrivals in 2024. Also notable is that typically around half of Malaysia’s international arrivals come from neighbouring Singapore, as the two countries are very closely linked.

Malaysia’s tourism revenue is forecast to reach RM198.7 billion in 2024, contributing 10.5% to its national economy. However, in absolute terms, Malaysia still trails Thailand’s remarkable $50 billion (1.8 trillion Baht) in the same year.

Malaysia’s hotel occupancy rate averaged 52.9% in 2023, well below Thailand’s robust 69.33%. This highlights Malaysia’s challenge in fully capitalising on its accommodation sector.

Malaysia’s top visitor sources in 2023 included Singapore (8.3 million), Indonesia (3.1 million), and Thailand (1.5 million). While these figures reflect regional strength, Malaysia lacks the global appeal Thailand enjoys. However, its visa-free policy, covering 167 countries, remains a significant strength, offering easy access to visitors from Asia, the Middle East, Europe, and beyond.

WHAT MALAYSIA NEEDS TO COMPETE

According to the report, Malaysia’s attractions, such as Kuala Lumpur’s vibrant streets, Penang’s cultural charm, and Langkawi’s tropical beauty, offer strong appeal. However, to rival Thailand, Malaysia must expand its global reach, improve hotel occupancy, and create a more dynamic tourism ecosystem.

The post Thailand Dominates the Asia-Pacific Tourism Scene appeared first on ExpatGo.

The Ministry of Tourism, Arts and Culture, through its agency Tourism Malaysia, has officially launched the much-anticipated Edu+ programme, an initiative aimed at bolstering Malaysia’s edutourism sector. This innovative programme is tailored for students, particularly those under the age of 16, who hold tourist visas, allowing them to participate in short-term educational programmes while vacationing in Malaysia.

Launched in collaboration with the National Association of Private Educational Institutions (NAPEI), an organisation with over 36 years of experience, Edu+ represents the intersection of tourism and education, creating unique learning opportunities. The programme highlights the synergy between these two sectors and aims to boost Malaysia’s status as an educational and cultural exchange hub.

Initially, the Edu+ programme targets the Japanese market, with plans for expansion into other countries including Korea, China, Russia, and Vietnam. The initiative not only aims to promote cultural exchange and educational enrichment but also to encourage tourism growth between nations.

The programme’s model focuses on learning English in Malaysian educational institutions and incorporates a variety of elements such as educational exchanges, cultural and heritage experiences, collaborations with local schools, homestay stays, sports tourism, eco and nature-based learning, and programmes aligned with the United Nations’ Sustainable Development Goals (SDGs). So far, 19 private educational institutions and eight travel agencies have committed to developing specialised Edu+ packages.

YB Deputy Minister Khairul Firdaus Akbar Khan highlighted the initiative’s potential, stating, “As a country rich in diversity, history, arts, and culture, Malaysia has great potential in this tourism segment, where Edu+ is set to play a key role in attracting young tourists to explore the uniqueness of the country.” The Deputy Minister also noted that the programme is expected to enrol 10,000 students in 2024, generating an estimated RM50 million in revenue for Malaysia.

The Edu+ programme aligns with Malaysia’s broader tourism strategies in the lead-up to Visit Malaysia 2026, a national campaign targeting 23.5 million tourists and RM147.1 billion in tourism receipts. By driving interest in Malaysia as an educational and cultural destination, Edu+ is poised to enhance the country’s tourism industry and position it as a top choice in the region.

For more details, visit www.malaysia.travel.

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One country that’s seemingly more famous for its political and military pursuits, along with its endless global exports of tech and blockbuster entertainment, has just earned a significant accolade in the realm of tourism, being named the world’s best country for travel and tourism in 2024 by the World Economic Forum (WEF), as recently reported by CNN.

This prestigious ranking is based on a comprehensive set of criteria, including infrastructure, natural resources, sustainability, labor availability, and competitive pricing. It’s important to note that the WEF data focuses on the business of tourism—hotels, airports, attractions, and airlines—rather than just the traveller’s experience.

EUROPE LEADS THE WAY

Six of the top ten countries on the list are in Europe, with Spain leading the continent. The report highlights Europe as a resilient destination with robust intra-regional travel flows and excellent train connectivity. Economic strength, a favorable position of the Euro and UK pound, and a high propensity for travel among Europeans contribute to its top rankings. France, in particular, scores highly, landing in fourth place overall, bolstered by the upcoming Summer Olympics in Paris.

The power of European passports also plays a role, with France, Germany, Italy, and Spain among the countries boasting the world’s most powerful passports according to the Henley Index.

THE TRAVEL SCENE IN ASIA

Asia is also making significant strides in global tourism. Japan, ranked third, has seen a tourism boom since reopening post-pandemic, with over three million foreign tourists visiting in March and April 2024 alone.

The report notes that global tourism growth in 2024 is expected to be driven by pent-up demand and the resurgence of major Asian markets.

China, in eighth place, has eased travel restrictions, making it more accessible for tourists by dropping visa requirements for several European countries and simplifying the visa process for Americans. Singapore was ranked a respectable 13th place, while Malaysia came in 38th. Neighbouring Thailand, which you may have expected to do far better, ranked only a bit better than Malaysia, landing at 36th place.

AMERICAN APPEAL

If you hadn’t guessed already, the United States stands out as the world’s top country for travel and tourism, and the only country in the Americas in the top 10. (Canada just missed out, ranked in 11th place.)

Described by the WEF as a “mature” tourism market, the US boasts extensive infrastructure to accommodate visitors, including air links, tour guides, rental cars, and innumerable hotels. Its vast landscape offers a wide variety of attractions, from picturesque national parks and bustling big cities to beautiful beaches and wilderness solitude. However, the report cautions about a potential tourism labor shortage, a lingering effect of the pandemic that saw many workers leave the hospitality industry.

STRIKING A BALANCE

The list of popular tourist destinations also brings attention to the issue of overtourism. While large countries like the US and China can distribute the influx of visitors more evenly, smaller destinations face challenges. In Spain, for instance, Barcelona has voted to limit cruise ships in the city center, and residents of the Canary Islands have protested against overtourism. Italy, ranked ninth, has introduced measures like a tourist tax in Venice and hotel capacity caps in Bolzano-South Tyrol to manage the impact of tourism on local communities.

WORLD’S TOP 10 COUNTRIES FOR TOURISM 2024

1. United States
2. Spain
3. Japan
4. France
5. Australia
6. Germany
7. United Kingdom
8. China
9. Italy
10. Switzerland

These rankings reflect the diverse appeal and varied challenges of global tourism. From the bustling cities and natural wonders of the United States to the rich cultural heritage and scenic landscapes of Europe and Asia, the world’s top destinations offer something for every traveler. However, the industry must continue to balance growth with sustainability to ensure that these popular spots remain vibrant and welcoming for years to come.

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Earlier this month, a Sabah Pribumi Bersatu Malaysia (Bersatu) representative said that her state must attract more high-value tourists instead of being content with budget travellers.

“Overtourism with budget tourists may not be a good thing in the long run,” said the Sabah Bersatu Wanita chief, Rahimah Majid.

She added that Sabah should strive to attract “high-quality tourists” who are more willing to spend money to experience nature, diverse cultures, and the warm hospitality in Sabah.

Rahimah also suggested that brainstorming sessions must be held to solve water and other infrastructure woes, and sessions with key stakeholders from the tourism industry to identify shortcomings and issues facing the industry should also be conducted.

“This is crucial to really resuscitate and rejuvenate our lacklustre tourism industry, post-pandemic,” she said.

Citing examples, she said perennial issues and complaints received from both tourists and tourism industry players included poor hygiene and cleanliness, power and water supply, and infrastructure like roads.

A CURIOUS PURSUIT

So, there’s plenty to unpack here.

First, it’s difficult to square any concern about ‘overtourism’ with the assertion that Sabah’s tourism industry is ‘lacklustre.’ Those two notions completely contradict each other.

And while it’s fine to have travel options for a range of budgets, studies have shown that chasing after wealthy tourists comes with its own downsides, sometimes significantly so.

Second, though these ‘high-quality’ visitors may spend more for accommodation, that income is not necessarily spread around the community, nor does it notably help the economy.

With a surge of ‘revenge travel’ following the pandemic, many popular destinations saw an influx of tourists at levels they were ill-equipped to deal with. Perennial hotspots like Barcelona, Venice, Bali, and Tokyo grappled with hordes of visitors and sought ways to manage the stream.

The idea that one super-wealthy tourist will provide as much economic benefit as a half-dozen budget travellers may appear logical on its face, but experts have suggested that this thinking is erroneous at best, and a fool’s errand at worst.

ENVIRONMENT AND ECONOMY: IS THERE ANY UPSIDE?

The impacts to a destination’s environment and infrastructure are one factor that frequently gets overlooked. Studies have shown that big-budget travellers have a notably bigger carbon footprint. That fancy hotel they’re staying in will see guests using far more water and electricity – issues that are of serious concern in places like Bali, for example – and exacting a greater toll on the environment, too.

“We’ve found that it’s really not true that higher-spending visitors are better for the environment,” says Jeremy Sampson, CEO of the Travel Foundation, citing the impact necessitated by “servicing tourist demand” in that higher tier.

The foundation conducted research in the Canary Islands, for example, on the impact of the luxury market on the environment.

“We found that the five-star visitors were bringing a much more significant cost in terms of environmental resources,” says Sampson. “The luxury hotels were using more water and energy and had more waste management requirements.”

Critics have also noted that wealthy tourists often take a greater toll on the environment to even get to their chosen destinations. A business class or first class flight has a carbon footprint far greater than that of an economy class flight – three to nine times higher for long-haul flights, according to studies. And some high-end destinations then require private flights or boat transfers on top of that.

New Zealand attracted fierce criticism when Tourism Minister Stuart Nash stressed again this year that the country would “unashamedly” look to lure high-net-worth individuals, following up his 2020 comments that the country was seeking the type of tourist who “flies business class, hires a helicopter, does a tour round Franz Josef [Glacier], and then eats at a high-end restaurant.”

Okay, so wealthy tourists can be tough on the environment, so surely there is at least a net positive impact on the economy, right? Well, not really, apparently – certainly not universally so.

Sampson says that the notion that higher spending visitors are better for the local economy is not necessarily true.

“While five-star visitors might generate more income overall, that income is often not spread out very well across the community,” he says. For example, if they’re staying in a globally known luxury resort with high room rates, their spend is naturally going to be higher, but that income doesn’t really impact the community as much as the resort’s balance sheet might suggest.

In contrast, people who stay in more affordable hotels or even short-term rentals spend less, but they will also spend in more diverse and local businesses.

 “I think that the idea that one visitor segment is inherently [desirable or] undesirable is quite flawed,” he says. “It’s about finding balance and understanding that each segment has both costs and benefits.”

SABAH NOT ALONE IN THIS MISGUIDED NOTION

In some destinations, curtailing mass tourism is more of a numbers game. They simply have more tourists than they can handle, and the impact of millions of visitors a year on a single destination is certainly significant.

For such places, limiting the huge droves of tourists that budget-friendly affordability can attract makes sense.

For others, however, chasing the high-end tourist is just a confused strategy that believes that wealthier visitors will spend considerably more on their holidays. While that’s certainly true in many cases, how and where they spend that extra disposable cash is the big question.

Some years ago, Langkawi authorities had dreams of the island becoming a regional centre for aesthetic medicine, where the tummy-tuck crowd could come to have their procedures, then recuperate in the luxurious digs of the island.

European experts were asked for a consult, and their advice to build the island first as a destination for budget and eco-minded tourists (much as Bali and Phuket were built by backpackers and budget travellers before leveraging that into having more premium offerings) was roundly dismissed. Langkawi wanted to skip all that and proceed directly to the luxury destination part. And so over a few years, a number of high-end resorts opened on the island. And they are indeed very, very nice.

But once you wander outside the luxe confines of the five-star property, you’re confronted with an island that has very little in the way of tourism infrastructure. There are virtually no high-end restaurants outside of resorts, no glitzy shopping malls, no branded haute couture outlets, nowhere for the wealthy tourist to spend their plentiful discretionary travel funds. So most of the money stays in those swanky resorts, and not much benefits the broader Langkawi community or economy. And nobody is talking about aesthetic medicine in Langkawi anymore.

Indeed, Langkawi can’t even claim that the expensive villas and suites add more to their tax base, because as a duty-free island, there is no tax on the rooms!

SHOULD TRAVEL BE ONLY FOR THE WEALTHY?

Part of the conversation has to be focused on the question of who travel should be available to. Indeed, for much of modern history, international leisure travel has been the province of the well-to-do.

Over the decades of the latter half of the 20th century, though, the rise of the jumbo jet helped to usher in a democratisation of travel. Then, late in the century, budget airlines started to bloom. Massive cruise ships were built, lowering the per-passenger cost to truly affordable figures. Budget-friendly accommodation options soon followed in desirable destinations around the world, and suddenly, the prospect of taking a Caribbean cruise, jetting off to a beautiful city in Europe, or relaxing on a pristine island in Southeast Asia was one that was available to more people than ever before. Now, travel was easily available to the middle class. (However, it must be said that global tourism, though more affordable now than ever, still remains largely a first-world pursuit.)

But there are a lot of us on the planet, and with China pushing massive numbers of its truly huge population into the middle class, travel and tourism exploded in the first two decades of the 21st century – until Covid brought it all to a screeching halt.

With the easing of the pandemic and its travel restrictions, though, tourism is once again booming, but more and more, cities and countries are asking just who they should be welcoming.

And it doesn’t always go over so well. Critics have noted the language used, particularly ‘high-quality tourists,’ which of course suggests that less-moneyed visitors are ‘low-quality.’

Even in Sabah, Rahimah said, “We should strive to upgrade the existing facilities and amenities at our tourist destinations to better attract wealthy tourists who are willing to pay a premium price to experience our awesome nature, diverse culture, and unique cuisines of our people.”

Such approaches naturally beg the question of whether destinations are aiming to roll out the welcome mat only for the rich – and if that’s a wise strategy.

Travel expert and consumer advocate Christopher Elliott wrote before the pandemic, “International travel doesn’t exactly favor budget travellers. And that’s a shame, because it’s these people – backpackers, students, fixed-income retirees, experts on [specific] cultures – who should be going abroad, expanding their horizons, and sharing their knowledge with others.”

In 2018, the Embassy of Uzbekistan in Malaysia announced that country’s international conference, ‘Traveling Is Not for Rich People Only.’

It seems that people were coming around to the merits of tourism being available to more than one segment of the travelling public, but then the pandemic ensured it was unavailable to any segment. Now that travel has resumed in earnest, it certainly appears that some feel a different approach towards tourism should be taken.

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