Malaysia Airlines and Firefly were big winners at the Putra Brand Awards 2012 held on April 24. Malaysia Airlines clinched Gold for the Transportation, Travel & Tourism category whilst Firefly, the wholly-owned Malaysia Airlines’ subsidiary was the recipient of The Most Promising Brand Award.
Malaysia Airlines’ Group Chief Executive Officer, Ahmad Jauhari Yahya, and Firefly’s CEO, Ignatius Ong Ming Choy, received the recognitions at the award presentation gala dinner which was graced by the Deputy Prime Minister of Malaysia, Tan Sri Muhyiddin Yassin.
The annual Putra Brand Awards, organized by The Association of Accredited Advertising Agents Malaysia (4As), is a brand valuation recognition measured by consumer preference. It serves as a yardstick for acknowledging top-tier Malaysian brands across multiple categories.
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