(This post is brought to you by Iskandar Regional Development Authority)
I still remember, as if it was only yesterday, the day that South Johor Economic Region was launched in November 2006 as the Iskandar Development Region. Fast forward to today, and we are now best known as Iskandar Malaysia and celebrating our sixth year of development in November.
The Iskandar Regional Development Authority (IRDA), with the collaboration of government agencies and private industry players, has consistently and aggressively pushed forwards to ensure key milestones for Iskandar Malaysia’s first five years are met and, in 2011, confirmed that the project was on schedule. We welcomed the opening of iconic projects including Johor Premium Outlets, Newcastle Medical University, and, more significantly, the Rumah Iskandar Malaysia.
During the last quarter of 2011, IRDA also conducted research to measure awareness of the brand Iskandar Malaysia, and the result showed 58% awareness, a rise from the 43% recorded in 2009. This improvement shows our efforts to reach out to target communities, engage with them, and communicate information on the Iskandar Malaysia economic region has been successful.
The development has progressed far within the last five years, but, undoubtedly, much more needs to be done if we are to achieve the 2025 target of having a population of 3 million people, 1.46 million jobs, cumulative investments of RM383 billion over 20 years, and a GDP of USD 93.3 billion.
This article was written by Datuk Ismail Ibrahim for The Expat magazine.
Source: The Expat September 2012
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