Target Audience: Primary: Tourists, business travelers, foreign investors
Secondary: Affluent Malaysians
Frequency: Bi monthly
No of copies/size: 10,000 copies, A4 size around 80 to 100 pages
Distribution: Malaysia Airlines – 2,000 copies in First, Business, and Economy Class; 4 & 5 star hotel suites (1,000+), business centres, club floors, lounges; foreign embassies; Tourism Malaysia offices, airport lounges, subscriptions, Subang Skypark Airport Terminal, all 22 Mercedes-Benz dealerships in Malaysia
Content: This is an upmarket travel and tourism magazine, highlighting the best of Malaysia from property to tourism, art to sports, recreation to education, adventure stories to history, lifestyle to information, and much more
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