Food & Drink

Guinness Launches a Bright Brew Edition for the Malaysian Market

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Created in partnership between brewers at Heineken Malaysia Berhad and Guinness’ Open Gate Brewery in Dublin, this coffee, ginger, and lemongrass extracts infused beer is Guinness’s latest bright idea. Ironically named Guinness Bright, the new dark ale features a smoother and fresher body with a bittersweet finish which makes it easier to drink. But don’t be deceived by this seeming ‘lightness’— that just means it can easily be quaffed pint after pint during your drinking session.

“Guinness Bright is a stout unlike anything we’ve brewed at Guinness before,” said Nick Larkworthy, Marketing Manager for Guinness and Diageo brands at Heineken Malaysia Berhad, “the smooth, fresh taste and unique flavour profile makes Guinness Bright a more approachable stout with a refreshing taste, perfect for those who wouldn’t normally consider themselves stout fans. Stout-lovers won’t be disappointed either, as more than 250 years of craft, expertise, and know how of brewing incredible stout has been brought to bear in the creation of Guinness Bright.”

This new addition to Guinness’s lineup of award-winning stouts can be found in the form of 325ml bottles (bottled at 4.5% for a smooth finish) and 320ml cans in most bars, pubs, restaurants, coffee shops, and supermarkets across the country. And since it is crafted especially for the Malaysian market, it can’t be found anywhere else in the world. Talk about exclusivity! It is intended as a permanent addition to the Guinness family, complimenting the range of its existing brew lineup such as Guinness Draught and Guinness Foreign Extra Stout.

If you’d like your first taste of Guinness Bright ‘on the house’, the Guinness Bright Bar will be in place at The Quad, TREC, until  May 20. From 9pm onwards on Thursday, Friday, and Saturday nights, curious drinkers can brighten up their evening with a complimentary sample of the new brew. Samples are limited to one per customer, non-Muslim and aged 18 years and above, and are only available while stocks last.

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