Tiger Beer Removes Iconic Tiger from Brand Icon To Fight Illegal Tiger Trade with WWF

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Coming together for a six-year partnership with World Wide Fund for Nature (WWF), Tiger Beer donated USD1 million to the organisation to support their tiger conservation efforts. The partnership also marks the launch of #3890Tigers – a digital campaign that uses art to increase awareness on the issue and inspire global action against the biggest threat to tigers worldwide, the illegal tiger trade.

A hundred years ago, there were over 100,000 tigers in the wild, but now, the endangered species are left with only 3,890, shrinking by about 96% due to the poaching and habitat loss. We’re at risk of losing this iconic species completely, and Tiger Beer wants to do something to stop that from happening.

All of the 13 tiger range countries have also come together to launch the Tx2 – a global commitment to double to world’s tiger population to over 6,000 by 2022, the next year of the tiger according to the Chinese zodiac. The money donated by Tiger Beer will go towards helping train rangers in wild tiger protection.

The Tx2 commitment is the best chance we have at securing the future of wild tigers and their habitats – tigers may never get such a chance again, and neither may we,” said Mike Baltzer, Leader of WWF Tigers Alive.

In support of the Tx2 global commitment, Tiger Beer has also brought together six artists from six countries around the world to uncage their creativity and make unique pieces of art. But that’s not all; the public can also collaborate with these artists to create their own versions of these artworks by using Tiger Art Intelligence, a digital mechanism built with AI principles. Anyone is invited to upload their selfies and create a design collaboration with the artists’ works.

To drive home the urgency of the issue, Tiger Beer is also removing their iconic tiger from the brand’s logo for the first time in 84 years, introducing a limited edition design on select Tiger Beer packaging, sans the tiger to symbolise the threat of wild tigers disappearing and hopefully inspire a collective action to help fight illegal tiger trade.

The #3890Tigers campaign will run until Global Tiger Day on 29th July. Visit to #uncageart and join the fight against illegal tiger trade. Follow the movement on social media via #3890tigers and #uncageart.

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