This article is brought to you by foodpanda.
Highlighting the universal excitement surrounding the first bite of food, foodpanda has launched its new campaign, The First Bite. To amplify the experience and share the uniquely joyful moment, the campaign assets feature real people taking their first bite of food. All the characters and dishes are isolated on a simple, solid background, inviting viewers to focus on the food, facial expressions, and foodpanda’s new brand tagline: “Take the first bite.”
“We launched a global campaign with a consistent look and feel throughout our markets and channels, highlighting one significant message: the universal experience of the first bite. Every interaction with food is a delight, but there is something about that very first bite that makes the experience all the greater, and we wanted to portray just that.” says Julian Dames, foodpanda’s Global Chief Marketing Officer.
The campaign was fully executed in-house, from conception to production, in collaboration with renowned photographer Robert Wunsch and Director of Photography Jonas Winter-Scholz. The upbeat music was also uniquely created for the campaign, to mirror the video’s quick sequences and highlights the countless flavour explosions that take place. The combination of these assets is to highlight the true excitement of the first bite, including how senses play a significant role.
“foodpanda is recognised as an on-demand delivery service that offers good food from favourite local restaurants from around the globe, but really, we’re all foodies who are excited about food. And what’s more exciting than the first bite?” adds Dames.
When Night Falls in Bangkok
There is something deeply seductive when night falls in Bangkok. The city, teeming with a maelstrom of people and traffic from the...
New Lower Minimum Price for Foreign Property Buyers?
The Minister of Finance, Lim Guan Eng, has expressed his intention to reduce the minimum price at which foreigners can buy property...
Motorcycling in Malaysia: Licensing for Expats
For motorcycle enthusiasts, Malaysia boasts stunning vistas, a variety of landscapes, a well-maintained road network, and if you can take the heat...
Pavilion REIT Malls Usher in Deepavali with Uniquely Festive Kolams
Pavilion Kuala Lumpur, Intermark Mall, and Da Men Mall start Deepali celebrations with the showcase of creatively unique kolams to embrace the...
Urbanscapes 2019 Edition
For it’s 17th year, Urbanscapes 2019 expands its city-wide takeover with more creative arts programming this November. Malaysia’s longest-running creative arts festival...
WhiskyPLUS is Back!
Following the success of Kuala Lumpur editions of WhiskyPLUS, this great whisky show is heading north. That’s right, Malaysia’s premier whisky and...
0Food & Drink
Ginthusiam: Discover the Greatness of the Classic Gin and Tonic
ExpatGo sits down for a crisp G&T with Gin Jubilee organiser and Wholly Spirits MD Shawn Samuel and learns more about this...
Ethiopian to Launch Flights to Houston
Ethiopian Airlines Group, the largest and the fastest growing African Global Aviation Group, is pleased to announce that it has finalized all...
Fly With Singapore Airlines From Malaysia to Düsseldorf, Via Singapore
Singapore Airlines flies four times weekly to Düsseldorf on the Airbus A350-900. Customers will be pampered during the 13-hour flight from Singapore...
Bees, Trees, and Seas: Do Your Part to Make a Difference
The Social Group of Restaurants, has teamed up with Melissa Tan, a zero-waste advocate, TV host, and Asia’s Next Top Model contestant,...