Tealive will Traq Your Children to Safety

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Local leading hand-crafted bubble tea brand Tealive has stuck to its promise slogan of “Always More Than Tea” with the TraqKid programme!

Tealive outlets will now be recognised as safe refuge for children in need of emergency help. In conjunction with TraqKid, a subscription-based kid safety mobile app, Tealive has utilised their vast reach and 280 store locations to be available for lost children to be reunited with their parents.


All a child in need has to do is to go to the nearest Tealive store and identify themselves as a TraqKid child and wait for help. Tealive employees will then notify the TraqKid response centre and activate the system for responders to dispatch.

Launched in 2017 by Knightsbridge Resources Sdn Bhd, TraqKid uses location tracking technology to aid parents in monitoring the whereabouts of their children. It also runs a 24/7 emergency hotline for both parents and children to seek help. A Personal Accident Insurance underwritten by Allianz General Insurance Company (Malaysia) Berhad is also included for families who subscribe.

Founder and CEO of Loob Holding Sdn Bhd, Bryan Loo, expressed how the Tealive brand was happy to provide trusted temporary shelters for children to get reunited with their children, especially since an average of four children are reported missing each day.

tealive traqkid

Former Inspector-General of Police, Tan Sri Musa Hassan, currently holds the position of chairman of the TraqKid Advisory Board, and is overseeing the company’s close cooperation with law enforcement agencies and the Community Policing Malaysia volunteer force.

TraqKid has about 200,000 active responders and ad hoc volunteers, all specially trained for this particular need. They will be on call 24 hours a day, seven days a week under the TraqKid centre.

Tealive staff has also received training on how to handle a lost TraqKid child to ensure efficient and calm responses so parents can rest assure that their children will be attended to appropriately in their time of need.

Co-Founder and CEO of Knightsbridge Resources, Simon Chin, thanked Tealive for a positive and quick response when approached by TraqKid for this collaboration. He also added that TraqKid has built in safeguards to ensure the child in need would be reunited with parents or a verified authorised responder.

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