There’s no missing recognising the Tiger Beer logo in coffee shops. Almost every hawker stall had the blue and orange logo beside the main dish, and some establishments even had it proudly displayed on the main billboard and wooden blinds hanging down to keep the sun out.
At night, the signs would light up, and the convivial sounds of old men catching up on their days would fill the atmosphere. These chatters would be particularly loud during special events such as badminton tournaments, Hungry Ghost theatre nights, and of course, football seasons!
Community and food have always gone hand in hand across Malaysia, but recent times have dampened this spirit of togetherness a little.
Our sneak peek of the Tiger Street Food Virtual Festival brought us back to the fun times, celebrating the potential future of mass immersion and engagement. All of us who are deeply missing the experience of hanging out in crowds over food and drinks are in for a whole new experience!
As the first of its kind to take place anywhere in the world, Tiger Beer is looking to take the street food festival atmosphere from street to screen. Partnered with DeliverEat, KLFoodie, and featuring social media personalities Harvinth Skin and Lizz Chloe (DumplingSoda), Tiger takes a step onto the virtual streets where Malaysia’s favourite food outlets are waiting!
Virtual festivals are not unheard of, but the time to bring this concept to the masses beyond the gaming crowd has never been riper! Not just a livestream conference, not a slew of videos and coupons, but a real celebration involving interactive elements, and the number one Malaysian love – food!
Walk the 3D streets in your very own customised avatar and ‘Uncover the Extraordinary’! Neon lights, ambient chatter, fun-filled festival exclusives… everything you know and love about food festivals is now able to be virtually enjoyed right in your own living room.
A selected range of areas across Kuala Lumpur, the Klang Valley, and Penang will be in the 15-km range of deliveries for 88 participating vendors on rotation throughout the festival, connecting you in real time with limited-edition dishes, both brand-new and crossover collaborations, in addition to menu favourites.
Mini-games in the main lobby Street Food Central include The Tiger Beer Hunt, hosted by Lizz Chloe, which will treat the first 100 winners who collect all eight bottles promo codes of RM5 off any F&B purchase at the festival; while the Tiger Crystal Mountain Climber Challenge with Harvinth Skin tests your adrenaline and agility with a race to the top collecting ice-cold Tiger Crystal beers, and rewards the first 88 people to score 300 points each day will win a promo code for RM5 too. The final top three on the leaderboard are to win a 24-can carton of Tiger Crystal at the end of November!
Catch an exclusive performance by Namewee, available only at the Tiger Street Food Virtual Festival, by seeking out his avatar in Street Food Central!
If all the virtual running around has got you hungry and spoilt for choice, visit KL Foodie’s avatar for the top 10 picks of the week that cover both hidden gems, crowd favourites, and special Tiger-infused dishes! Drinkies Bar on the other side of the map will make chilled Tiger beer available for delivery, and a special Happy Hour promotion from 3pm – 5pm gives purchases above RM150 an additional RM30, just enter the promo code [STREETFOOD30] at checkout!
No pre-download is required, all will be run from the convenience and comfort of a web browser on both laptop and smartphone. Fire up your tastebuds and celebrate today with a side of Tiger Beer and Tiger Crystal!
And if all that didn’t convince you just yet, a visual experience might!To register for the Tiger Street Food Virtual Festival, sign up at www.tigerstreetfood.my/register. The first 10,000 people to register will earn a free 320ml can of Tiger Crystal, redeemable with any purchase from a vendor at the festival. Meanwhile, the first 1,000 people to successfully refer five friends using their own unique referral code, will be rewarded with a free six-pack of Tiger Crystal!
The Tiger Street Food Virtual Festival is opening its virtual roads on Friday 6th November at 11am to 9pm, and will be open for the consecutive Fridays, Saturdays, and Sundays of November:
– 6th – 8th
– 13th – 15th
– 20th – 22nd
– 27th – 29th
Showcase your participation with the hashtags #TigerStreetFood and #TigerBeerMY on all your social media!
*This event is strictly for non-Muslims aged 21 and above only.
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