Hard Rock Hotel Leads the Way with Its 22nd Annual Pinktober Campaign

Hard Rock Hotel Desaru Coast
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The iconic brand’s hotel in Desaru Coast, Johor, has kicked off its yearly campaign to support awareness and research for breast cancer.

Hard Rock International continues its annual campaign for PINKTOBER as the brand comes together to support breast cancer awareness and research with limited-edition merchandise, food and beverage menu items, and local events.

Throughout the month of October, Hard Rock Hotel Desaru Coast will be participating in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation, the charitable arm of Hard Rock, with proceeds benefiting the Breast Cancer Support Group Johor Bahru and its efforts to provide affordable silicone breast prosthesis to breast cancer patients and survivors. Hard Rock continues to live out its mottos of “Love All – Serve All” and “Take Time To Be Kind” with its steadfast support throughout Breast Cancer Awareness Month, with the goal of lending a hand to the people and communities that need it most.

JB’s Breast Cancer Support Group is the beneficiary of Hard Rock Hotel Desaru Coast’s PINKTOBER campaign

“Hard Rock Hotel Desaru Coast is honoured to support those in need, especially those in our local community through Breast Cancer Support Group Johor Bahru during PINKTOBER,” said Murray Aitken, General Manager at Hard Rock Hotel Desaru Coast. “It’s a privilege to bring our guests and community members together through fundraising events that deliver a unifying message of strength, hope, and awareness for those affected by this disease.”

According to Datin Dr Ho Eu Len, President of the Breast Cancer Support Group Johor Bahru, at least 1 in 4 Malaysians are affected by cancer with breast cancer; unsurprisingly, it’s the most common form affecting women in Malaysia. “We appreciate Hard Rock Hotel Desaru Coast’s support for the cause and bringing awareness to breast cancer is definitely an important step towards a healthy society,” she said.


Think pink and grab one of the new limited-edition shirts to commemorate this year’s PINKTOBER campaign, with proceeds helping to support awareness and research for breast cancer.

This year, Hard Rock Hotel Desaru Coast will be showcasing two uniquely designed t-shirts for PINKTOBER – the white t-shirt is beautifully designed with a pink scrollwork backdrop and butterflies fluttering around the foil fuchsia ribbon while the black t-shirt features the universal pink ribbon symbol. A “must-have” for Hard Rock merchandise collectors, the PINKTOBER t-shirts are priced at RM115 each.

Those looking to shop the PINKTOBER merchandise can visit the Rock Shop at Hard Rock Hotel Desaru Coast at

Rock Suite, Hard Rock Hotel Desaru Coast

You can also indulge in a supportive stay at the hotel, an especially inviting proposition now that interstate travel has resumed for fully vaccinated residents in Malaysia! Book a stay at Hard Rock Hotel Desaru Coast during the month of October to enjoy PINKTOBER specials, including daily breakfasts, Adventure Waterpark tickets, the ‘Sound of Your Stay in-room music experience with a special Pink Fender Guitar, pink-themed high tea set, 10% off all Rock Shop merchandise, and 10% off Rock Spa à la carte treatments. The package starts from RM600. Just book within the month of October and your stay can take place anytime before December 21, 2021. For booking, please send your request to [email protected].

Rose Pink Fizz

The hotel is also offering specials on Rock Spa treatments and F&B goodies, too, like Munchkins pink doughnuts, a Rose Pink Fizz mocktail, and even a pink-themed high tea set for two!

Munchkin Pink Doughnuts


Finally, on October 25, 2021, Hard Rock Hotel Desaru Coast will partner with the Breast Cancer Support Group Johor Bahru to organise a virtual breast cancer awareness sharing session. The session will be hosted on Facebook Live from 4.30pm to 5.45pm, with guest speakers from various fields including medical professionals, nutritionists, and breast cancer survivors.


All promotions are available throughout October 2021 and a portion of all proceeds will be channelled to the Breast Cancer Support Group Johor Bahru. Terms and conditions apply. For more information, just visit or e-mail [email protected]. For additional information on the Hard Rock brand’s charitable initiative, visit

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