Food & Drink

‘Xperience the Xtraordinary’ with Tiger Street Food

street food festival
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The virtual street food fest is back again, this time with an integral part of street culture – streetwear!

It’s all about the ‘X’ this year as Tiger Beer brings fans an epic collaboration of the best of street flavours. The local streetwear scene has always been a way for personal expression and a product of influence by the many ways of life here, just like the street food. This year’s mash-up aims to bring the two cultures together for an extraordinary experience for all.

loading screen street food fest
Loading Screen view

Partnering with renowned local brands to curate limited-edition streetwear apparels, the Hypefeast Drop combines a street food dish with an exclusive apparel inspired by it, as well as a Tiger Beer and Tiger Crystal.

Streetwear notables like EK Collective, TNT Co, The Swagger Salon, Eversince, Pestle & Motar, and Dissyco themed will all be providing exclusive items via the Hype Store, available on the first-come-first-served basis for fans residing in Kuala Lumpur, Selangor, Penang, Johor Bahru, and Ipoh.

street food fest
Hype Store in the virtual world

Not forgetting the main highlight of the event—the food!—Tiger keeps in line with efforts to support the local street food scene. Over 100 vendors serving both classic and innovative dishes will be a part of this festival, accompanying favorite street food dishes with ice-cold Tiger Beer and Tiger Crystal delivered to fan’s doorsteps.

Fans from all over the country are invited to partake; however, food deliveries are only available to residents in Kuala Lumpur, Selangor, Penang, Ipoh, and Johor Bahru.*

*Within a 10-km radius from participating vendors.

tiger drinkies street
Drinkies Street view

Be sure to earn Tiger Coins by taking part in fun games and activities within the virtual world, and also by food and beer purchases, to redeem vouchers, purchase more, and unlock exclusive merchandise.

Uncage your playful side with avatar customisation, and earn even more Tiger Coins via the virtual Xclusive Store with OOTD (Outfit of The Day) snapshots shared on social media. Avatars of Lizz Chloe and Joshua Michael will be around to host festivalgoers and guide you through the mechanics of the online games.

tiger street
The Street view

The previous Tiger Street Food Virtual Festival garnered an over 101,000 total unique visitors and together, we helped 88 various local street food vendors gain the recognition they deserved. This year, we have made the festival bigger by expanding into more cities so fans can immerse themselves in the virtual world where street food and streetwear cultures collide. We hope the 6-week-long festivities will bring something fresh to the table for our fans so they can Xperience the Xtraordinary,” said Joyce Lim, Marketing Manager of Tiger Beer.

The Tiger Street Food Festival 2021 launches on the 12th November 2021, and will continue for six weeks (every Thursday, Friday, Saturday, and Sunday) from 11am to 9pm.

Promoted

Fans can be part of the Tiger Street Food Virtual Festival by signing up at www.tigerstreetfood.my, and earn one free can of Tiger Crystal, while stocks last.

Promotions outside the virtual festival are available too! Purchase two six-can packs or a carton of Tiger Beer or Tiger Crystal at hypermarkets and supermarkets to get RM5 and RM10 foodpanda vouchers (respectively), or shop for three cans of Tiger products at convenience stores to enjoy RM2 in foodpanda vouchers. Consumers ordering from participating local street food vendors on foodpanda will also enjoy RM2 discounts off purchasing big bottles of Tiger products as well.

Tiger Beer, the Tiger Street Food Virtual Festival, and all related promotions are open to non-Muslims aged 21 and above only. For more information about Tiger Beer and Tiger Crystal, visit www.facebook.com/TigerBeerMY or follow @tigerbeermy on Instagram. Fans are urged to enjoy responsibly, and to not drink and drive!




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