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The Balvenie Kicks Off ‘The Makers Project’ at Pavilion Kuala Lumpur

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Celebrating craftsmanship, the iconic Scotch whisky brand is launching an inspiring collaboration with Malaysia’s own Fern Chua.

The Balvenie will be one of some 60 brands featured at Malaysia’s biggest whisky show, WhiskyPLUS, held on December 11 at Pavilion Hotel Kuala Lumpur. But if you can’t wait quite that long, the popular Speyside Scotch whisky brand will officially unveil The Makers Project in Malaysia just a bit earlier, an exclusive exhibition which will be held from December 3 to 12, 2021 at Pavilion Kuala Lumpur, featuring specially commissioned artwork from homegrown designer Fern Chua.

Made in Malaysia: Batik artist Fern Chua

Fern joins the collective of five other ‘Makers’ who have been selected from around the region, hailing from Singapore, Vietnam, Indonesia, Thailand, and the Philippines. The exhibition, which marks the launch of The Balvenie’s global campaign, is inspired by the craftsmen behind the Five Rare Crafts that The Balvenie maintains in its whisky-making process.

Every whisky has its unique history, and for Speyside icon The Balvenie, it is one of dedication and passion. For close to 130 years, The Balvenie has stood tall on the world whisky stage. A lineage of fine Single Malts has seen the label win countless awards for its signature spirit, but this is not just a story about a hand-crafted single malt, it is a tale about the hands that made it.

The malting floor, one of The Balvenie’s Five Rare Crafs

Calloused and weathered, they belong to a team with centuries of collective experience helming the Scottish whisky distillery. As one of the last remaining distilleries to boast a working malting floor, one of only a handful left in Scotland, The Balvenie holds the rare title of being the world’s most handcrafted Single Malt Scotch Whisky.

A true champion of the processes of making and crafting, The Balvenie’s craftsmen have been committing to their craft for decades, pouring their hearts into what they do and always continuing to reach the pinnacle of their craft. Looking to inspire a new generation of makers in their fields, The Balvenie’s new partnership will seek to show the passage to ultimate craftsmanship.

The Balvenie presents The Makers Project

“We are thrilled to be collaborating with Fern Chua in Malaysia as we resonate strongly with her ideals for her brand, which is to bridge the traditional with the contemporary through her designs, as well as uplift the community and celebrate other local artisans and designers through collaborations,” commented Brett Bayly, regional brand ambassador for The Balvenie Southeast Asia, adding, “This is what The Makers Project is all about – celebrating those who craft with passion and produce exceptional works of art.”

Founded on the shared of passion for the creative process as well as the time and focus that goes into creating something exceptional, the partnership with The Makers celebrates each of their natural talents and groundbreaking work, the result of the unwavering passion, personality and heart that goes into everything they create – a true embodiment of The Balvenie’s spirit of craftsmanship.

Punctuating The Makers Project exhibition will be the unveiling of Fern Chua’s The Balvenie-inspired designs. Guests will also be transported on a sensorial journey that brings the Five Rare Crafts to life – from the farmers of the homegrown barley fields, the maltmen who manage the malting floors, the coppers at the cooperage, the coppersmiths and Malt Master David C. Stewart MBE, a pioneer of whisky making, who has spent close to six decades honing his craft. Visitors are then treated to a curated cinematic tasting experience where they will be able to enjoy two drams of The Balvenie whisky to conclude their journey.

Artist’s rendering of The Makers Project exhibition space at Pavilion KL

To explore the world of The Balvenie at The Makers Project happening at Pavilion Kuala Lumpur from December 3 to 12, guests can purchase tickets which are priced at RM70 and RM90.

The RM70 ticket entitles the holder to an exclusive chocolate collection from Chocolate Concierge + The Balvenie 12 Year Old DoubleWood Miniature (5cl) and Admittance for One to the cinematic experience with two complimentary drams.

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The RM90 ticket, meanwhile, will entitle the holder to an exclusive chocolate collection from Chocolate Concierge + The Balvenie 14 Year Old Caribbean Cask Miniature (5cl) and Admittance for One to the cinematic experience with two complimentary drams. Tickets can be booked by clicking THIS LINK.




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