The 21 Most Popular and Best-Selling Scents of All Time

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These classic fragrances continue to be best sellers because of the powerful way scents become a part of our identities. Did any of your favourites make the list?

Fragrances can have the biggest, yet often subliminal, impact on our memories and emotions so it’s no surprise when classic scents have an enduring and everlasting appeal. Unlike beauty products, many of us tend to remain faithful to our favourite fragrance that ultimately become our signature scent that others start associating us with. This is why you’ll often find the same perfumes in the top seller lists year after year.

Classic fragrances continue to be best sellers because of the powerful way scents become a part of our identities. Serious fragrance collectors have key staples that they build their own personal fragrance wardrobe with, that can be added to over time.

Chanel, Dior, and Creed are still the most popular picks among the new and more niche fragrance brands such as Floral Street and Le Labo, and this selection of the best perfumes of all time come from hard sales figures and stats, to iconic classics that still garner great consumer reviews.

Whether you’re looking for some scent-spiration to uncover a new olfactory favourite or just interested to see if your personal favourite has made it into the best perfumes of all time, choose one of these and you’re guaranteed to smell gorgeous. And, remember – there’s no need to save it just for special occasions, as perfumes need to be replaced every three to five years.


1. Chanel No.5 Eau de Parfum — Best for Special Occasions

Chanel No.5 Eau de Parfum - the best selling perfume of all time
Top notes: May rose, jasmine florals, citrus | Image Credit:

It’s been 100 years since its launch, but Chanel No.5 remains the world’s most famous perfume. This powdery floral is a masterful blend of over 80 ingredients, including ylang-ylang, Rose Centrifolia and jasmine. It treads that delicate line between femininity and strength perfectly, with a layered and intoxicating blend that lingers on the skin for hours.

Gabrielle “Coco” Chanel had launched her eponymous fashion house only 11 years earlier in 1910, with the opening of a millinery boutique in Paris. Fast-forward to 1921 and the fashion designer was ready to launch the house’s first scent. The story goes that perfumer Ernest Beaux presented Coco with a selection of samples to test. She chose sample number 5, and so the iconic fragrance and its alluringly simple name was born.

A celebrity endorsement will usually spark a surge in sales for any beauty brand. Chanel No.5 became forever immortalised in 1952 when Marilyn Monroe famously declared that she wore “five drops of Chanel No.5” – and nothing else – to bed. And with this famous quote, Chanel No.5 has secured its place as one of the most famous scents in the world.

2. Marc Jacobs Daisy Eau de Toilette — Best perfume for spring

Marc Jacobs Daisy Eau de Toilette
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Top notes: Wild berries, white violet, and jasmine.

Daisy launched in 2007 with a summery, carefree advertising campaign that perfectly encapsulated the fresh and floral juice. Even the bottle has become iconic, with its playful daisy topper. As a result, it’s no surprise it’s since inspired many knock-off versions.

3. Giorgio Armani Si Eau de Parfum — Best perfume for a summer vacation

Giorgio Armani Si Eau de Parfum - one of the best perfumes of all time
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Top notes: Cassis, blackcurrant, and Sicilian bergamot.


It may have launched in 2013, but it’s still winning awards, clocking up a Best of Beauty Award for Allure magazine in 2020. This sweet floral opens with notes of vanilla and mandarin, and dries down to a lingering musky finish, making it one of the best perfumes of all time in our eyes. Actress Cate Blanchett who models the scent said that it’s “deep developing notes” are what draws her to it. “I love a scent that promises to contain experiences yet to be had.”

4. Jo Malone English Pear & Freesia Cologne — Best earthy perfume

Jo Malone English Pear & Freesia Cologne
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Top notes: King William pear and white freesia.

Jo Malone London recently revealed its top five best-selling fragrances and nabbing the top spot away from fan-favourite Pomegranate Noir and Orange Blossom was English Pear & Freesia.

Reportedly beloved by the Duchess of Cambridge, this is a serene and sunny blend of juicy fruit and elegant flowers. “When you smell English Pear and Freesia, you’re instantly transported to an orchard where juicy fruit mingles with blooming flowers. There’s something unexpected about the combination of key ingredients and it’s got that freshness and elegance we’re known for,” says Celine Roux, Global Head of Fragrance at Jo Malone London.

5. Dior J’adore Eau de Parfum — Best perfume for date night

Dior J’adore Eau de Parfum - one of the best perfumes of all time
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Top notes: Pear, melon, magnolia, peach, Mandarin orange, and bergamot.

J’adore offers an olfactory slice of Dior luxury, from the gold-topped bottle and decadent floral-fruit juice to the glamorous advertising campaign featuring actress Charlize Theron. It’s no surprise then that Dior J’adore is the fashion house’s number one-selling fragrance.

6. YSL Black Opium Eau de Parfum — Best perfume for a night out

YSL Black Opium Eau de Parfum - one of the best perfumes of all time
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Top notes: Pear accord and Mandarin essence.

A perfume with over 13,500 5-star reviews needs little introduction. With an ingredients list that includes black coffee, long-wearing patchouli, and warming vanilla, this is one addictive floral gourmand fragrance.

It is the number two selling fragrance in the UK, and was the most googled fragrance of 2020. “Black Opium for me is a shot of adrenaline, energy and addiction that a woman needs in her everyday life,’ says master perfumer Nathalie Lorson.

7. Chanel Coco Mademoiselle Eau de Parfum — Best perfume for a posh occasion

Chanel Coco Mademoiselle Eau de Parfum
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Top notes: Patchouli and vetiver.


Launched in 2001, this feminine, spicy scent is still one of the best-selling fragrances today. Sweet citrus top notes, lingering patchouli, vanilla and white musk make an alluring combination that lasts really well on the skin.

8. Guerlain Shalimar Eau de Toilette — Best for summer nights

Guerlain Shalimar Eau de Toilette
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Top notes: Citruses, bergamot, lemon, cedar, and Mandarin orange.

Created in 1925 and loved by icons Brigitte Bardot and Rita Hayworth, Shalimar is a warm and spicy fragrance, opening with refreshing bergamot. As it develops, you’ll detect notes of jasmine, rose, with a powdery vanilla and iris base. It may be nearing its 100th birthday, but Shalimar remains one of the most popular fragrances today. It was voted the ‘best fragrance ever’ by Fragrantica readers – an online encyclopedia of fragrance and perfume-loving community.

9. Clinique Aromatics Elixir Eau du Parfum –— Best perfume for every day

Clinique Aromatics Elixir 
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Top notes: Chamomile, clary sage, coriander, geranium, lemon verbena, Brazilian rosewood, and bergamot.

It may be Clinique’s oldest perfume within their fragrance catalogue but it is also their best performer, selling 14 bottles every hour! Launched in the seventies, Aromatics Elixir remains one of the best perfumes of all time. It’s rich and intense with oakmoss, jasmine, and patchouli.

10. Jimmy Choo Eau de Parfum — Best perfume for winter

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Top notes: Mandarin orange, pear, and green notes.

Launched in 2011, Jimmy Choo’s olfactory debut was an instant hit. The fragrance is warm, woody and confident with notes of exotic tiger orchid, patchouli and sweet toffee. With Jimmy Choo, there was huge excitement at the launch as many of the house codes such as python print and Murano glass were showcased in the fragrance. It’s gone on to stand the test of time due to the unique fruity and gourmand fragrance that has now become so many people’s signature scent.

11. Le Labo Santal 33 Eau de Parfum — Best perfume for soft everyday wear

Le Labo Santal 33 Eau de Parfum
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Top notes: Violet accord and cardamom.

If you’re looking for a new signature scent that draws attention, this could be the one. The Beauty Editors’ favourite and one of the best perfumes of all time is peppered with leathery, smoky, and musky notes. This alluring combination makes this unisex scent incredibly long-lasting. It launched in 2011 and has become so popular that the New York Times called it “the perfume you smell everywhere.”

12. Lancome La Vie Est Belle Eau de Parfum — Best feminine perfume

Lancôme La Vie Est Belle Eau de Parfum

Top notes: Blackcurrant and pear.

With actress Julia Roberts fronting the advertising campaign, it’s no wonder this has become Lancôme’s best-selling feminine fragrance. It is pure, unadulterated happiness in a bottle, beaming with Jasmine Sambac, Orange Blossom, and Patchouli.

13. Viktor & Rolf Flowerbomb Eau de Parfum — Best statement perfume

Viktor & Rolf Flowerbomb Eau de Parfum
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Top notes: Tea, osmanthus, and bergamot.

The iconic Viktor & Rolf Flowerbomb has always been a strong favourite because of it’s spectacular floral notes and diamond bottle that make the scent instantly recognisable, as well as a popular choice. Unfortunately, as good things don’t always last, FLowerbomb has been discontinued, so if you’re lucky enough to get your hand on a bottle, consider yourself lucky! This iconic scent will no longer be produced as the brand’s latest edition, Flowerbomb Bloom EDT will now take centre stage.

14. Byredo Gypsy Water Eau de Parfum — Best perfume for late summer and autumn

Byredo Gypsy Water - one of the best perfumes of all time
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Top notes: Bergamot, lemon, pepper, and juniper berries.

One of the more niche scents on the list, Byredo Gypsy Water is enigmatic and fresh, with woody complexities. Layered with juniper berries, pine needles, incense and sandalwood, this nomadic scent is an ode to Romani culture and smells absolutely magical. It may be unique but it’s achieved A-list status, with celebrity fans including actress Sienna Miller and Victoria Secret model Rosie Huntington-Whiteley.

15. Jean Paul Gaultier Classique for Her Eau de Toilette — Best classic perfume

Jean Paul Gaultier Classique for Her Eau de Toilette - one of the best perfumes of all time
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Top notes: Rose

You know a fragrance has reached superstar status when the flacon is immediately recognisable. This corset-inspired bottle has spawned many iterations. As for the juice, the combination of sweet orange blossom, with ginger and vanilla gives the enduring appeal and great longevity on the skin. No list of the best perfumes of all time would be complete without it.

16. Thierry Mugler Alien Eau de Parfum — Best oriental perfume

Thierry Mugler Alien Eau de Parfum
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Top notes: Citrus, jasmine, and Mandarin orange

Thierry Muglar’s Alien Eau de Parfum is a birthday and Christmas present best-seller. The amber woody scent launched in 2005, but what makes it so successful 16 years on? For Alien fans, this a scent like no other, and it’s not for the fainthearted. The intense experience begins with jasmine, before settling upon sensual amber.

17. Tom Ford Black Orchid Eau de Parfum — Best sensual perfume

Tom Ford Black Orchid Eau de Parfum
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Top notes: Truffle, gardenia, black currant, Ylang-Ylang, jasmine, bergamot, Mandarin orange, and Amalfi lemon.

Launched in 2006, this is the debut fragrance by designer Tom Ford. It’s classified as an oriental chypre, with top notes of black truffle jasmine and a hint of citrus. Although it begins with floral-spicy heart notes, it gradually mellows before finally settling on amber, vanilla and woodsy accords. It’s a confident, sexy and sensual perfume that smells as glamorous and mysterious as the fluted black bottle suggests.

18. Clarins Eau Dynamisante — Best unisex perfume

Clarins Eau Dynamisante
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Top notes: Lemon, orange, coriander, caraway, and petitgrain.

Personal perfume meets aromatherapy in this iconic splash-on citrus spritz, first launched in 1987. With a galvanizing blend of 14 essential oils (lemon, patchouli, ginseng, among others), it’s designed to tone, firm and moisturise the skin. “Eau Dynamisante uses Aromaphytocare, which combines aromatherapy and phytotherapy to infuse fragrance with the botanical benefits of plants,” explains Marie Schmid, Head of Training at Clarins UK.

“Phytotherapy allows for the natural plant extracts to be extracted from the active molecules, which are then incorporated into the fragrance to provide skin care benefits. In most cases, these plant extracts are non-fragrant. This is where aromatherapy comes in. Aromatherapy treats conditions through the use of aromatic (fragrant) extracts of plants (e.g. essential oils).”

19. Paco Rabanne Lady Million Eau de Parfum — Best perfume for intimate occasions

Paco Rabanne Lady Million Eau de Parfum
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Top notes: Bitter orange, fleshy raspberry, and neroli.

After the runaway success of the men’s edition ‘1 Million’, Paco Rabanne launched a women’s version in 2010, which has become one of the best perfumes of all time. The gold diamond bottle gives a hint as to the luxurious, dazzling and decadent fragrance within, brimming with floral, woody accords of orange blossom, jasmine, amber and patchouli.

20. CK One Eau de Toilette — Best affordable perfume for everyday use

CK One Eau de Toilette- one of the best perfumes of all time
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Top notes: Lemon, green notes, bergamot, pineapple, Mandarin orange, cardamom, and papaya.

No scent defined the ‘90s like CK One, a cool, clean, and modern juice designed for both men and women. Zesty top notes mellow into aromatic nutmeg, jasmine, and rose at the heart, before finishing on a musk and amber drydown. Ahead of its time, this fragrance still holds the crown as one of the best perfumes of all time.

21. Britney Spears Curious Eau de Parfum — Best budget perfume

Britney Spears Curious Eau de Parfum
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Top notes: Magnolia, pear, lotus.

Pop icon Britney Spears made her foray into the world of fragrance in 2004 with “Curious”, which was the number one perfume in department stores that year. Almost two decades and 23 fragrances later and Britney’s collection is one of the most successful celebrity forays into the world of fragrance. According to Cosmetics Business, sales of the perfume jumped by 155% after “Framing Britney Spears” was aired, surrounding the controversy around Britney’s conservatorship.

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