Returning after two years, the Heineken Star Academy announced seven finalists from various bars across the nation all competing for the coveted top spot.
Heineken Malaysia Berhad (HEINEKEN Malaysia) brought its consumers on a fun, educational, and immersive journey through the Heineken® Star Quality Experience, held last weekend in The Square at Publika in Kuala Lumpur. The Star Quality Experience was elevated with the return of the Heineken Star Academy finale, a nationwide contest in search of its Star Quality National Champion.
Through this programme, participants and aspiring Star Bartenders underwent Star Quality training in mastering the art of bartending and the iconic Heineken Star Serve.
All seven finalists hailing from different regions nationwide were present at the grand finale. Ultimately, Vickson Leong from Speakeasy Bar & Kitchen in Ipoh, Perak, was named the Heineken Star Bartender of 2022. Apart from bringing home the coveted title, Leong also walked away with a three-day, two-night all-expenses-paid trip to Langkawi, alongside a host of other prizes. Oscar Yong from Johor was named runner-up.
“It is truly an honour to be crowned the Heineken’s Star Quality National Champion tonight,” Leong shared. “I am very happy and excited to receive this recognition after all our months of training. It has been such a great experience – I want to thank all of our trainers in the Star Academy, as well as all the other finalists who pushed me to become better and deliver that Star Quality that Heineken is looking for!”
Apart from crowning its latest Star Quality National Champion, the finale was held amidst the Heineken Star Quality Experience at the same location, where invited guests and trade partners were treated to a walk-through of the Heineken Star Brewery to see for themselves Heineken’s five fundamental Star Brewing Principles. Here, guests walked through an experiential maze to see, smell and touch all the components behind brewing the perfect Heineken.
Taking them through the experience were Heineken experts who highlighted the importance of using only the best ingredients and unique brewing process, i.e., Heineken’s noted horizontal brewing process, special A-yeast, and more. Moreover, the journey ended with the Heineken Star Bar, leading guests to try their hand at a perfect pour! When the journey concluded, each guest was served a pint with a photo-taking session to commemorate the first drink of the night.
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