This October, unwind and enjoy the cool breezes and mountain views of the Highlands with Edelweiss wheat beer at this fantastic new event!
The premium wheat beer born in the Alps, Edelweiss, is launching its first-ever Chalet Edelweiss Unwind, an outdoor experience that allows consumers to disconnect from their hectic city lives and discover nature alongside glamping and a series of exciting activities together with music performances.
Taking place from October 21-24, Edelweiss invites adventure-seekers to traverse the tree-lined driveway which opens up to the idyllic, sun-lit plains of the Resorts World Awana Driving Range, Genting Highlands, where the average temperature is a comfortable, crisp 22°C.
“We want to invite city-folk to disconnect from stress and embrace the playful side of life. With Chalet Edelweiss Unwind, we are creating an exclusive and fresh experience for our consumers in which they can unwind and reconnect with nature. Ultimately, we want them to share a truly unique moment with their friends, family, and loved ones,” said Archana Sridhara, Marketing Manager, International Premium Brands.
Offering Day Pass and Camper Pass (2D1N), Chalet Edelweiss Unwind will provide a premium experience with a number of activities and amenities that will make for an unforgettable weekend. On October 22 and 23, fans of the brew who hold a Camper Pass will get to spend the night under the sky of Genting Highlands. Aptly named after Edelweiss’ core ingredients, the Wheat Tent, the Hops Tent, and the Mountain Herb Tent will allow campers to have a taste of an elevated camping experience.
Campers will also get to opt-in for scheduled morning yoga and night campfires within the camper zone. Food and beverage coupons for all meals will be provided. Nature-lovers who go for a trail walk will explore the lush beauty of the Montane Timber Forest of the Awana BIO Park and stand next to some of the giants of the forest while enjoying the picturesque views of the Awana Golf Course. Guests will get to learn more about forest conservation and also participate in transplanting native young timbers which are critical to maintaining a Sustainable Mountain Timber Forest.
With doors opening from 5pm onwards on October 21 and 3pm onwards on October 22 and 23, day pass holders and campers can expect a course of gratifying activities best enjoyed with friends to take a break from city life and enjoy the weekend together. Chalet Edelweiss Unwind creates interactions between the crowd and nature with games like “Giant Connect Four,” “Giant Wall Ball Maze,” and “Crossnet.” Attendees can also experience “Cornhole,” a popular game in which players throw beanbags into the holes of an angled board. Handicraft lovers, on the other hand, will get a chance to personalise their own steel mugs.
Aside from all the activities, Edelweiss lovers will have the opportunity to relax and grab some bites from the snack bar while chilling in the hammocks. They are welcome to explore the specially curated Edelweiss cocktail, a specialty available for only three days at the Alps Bar.
Surrounded by Instagrammable spots, drinkers can capture their eventful experiences while sipping their refreshing Edelweiss. A terrific line-up of local, regional, and international artists is expected to bring the campground to life, as well!
Headlining the event is American singer, songwriter, and producer Jeremy Zucker, who is known for his global hits such as “comethru” and “you were good to me”. Karencici (“Do Do Do,” “Kiss Me”), a Chinese-American singer and songwriter, will make an appearance with her outstanding R&B selections. As an artist who went from busking on the streets to winning hearts around the world, Dermot Kennedy (“Something to Someone,” “Power”) connects to his audiences with his immaculate vocals and compelling lyrics.
Visit https://events.pouchnation.com/event/chaletedelweissunwind2022 to sign up for a FREE Day Pass or to purchase Camper Passes. To stand a chance to win Camper Pass, visit Edelweiss Malaysia official social media channels for more details. (Check out Facebook, Instagram, and Edelweiss’s main site.)
Chalet Edelweiss Unwind will carry out all activities in full accordance with the SOPs established following the government’s safety rules. Edelweiss and any associated promotions and activations are exclusively available to non-Muslims aged 21 and above. Enjoy responsibly, and don’t drink and drive.
For more information on this great event, CLICK HERE.
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