Tiger Beer Wraps Up Its ‘Cheers to the Bold’ Campaign in Epic Style

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Tiger and Tiger Crystal, accompanied by a range of delectable street food options, brought down the house at Sentul Depot for the Tiger Finale Viewing Party.

Throughout the 2022 football season, Tiger paid homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer Son Heung-min. With Son’s incredible story of defying challenges, Tiger also encouraged fans in Malaysia to boldly pursue their dreams, no matter the obstacles that stand in their way.

Guests enjoying themselves at the Tiger Finale Viewing Party at Sentul Depot

To celebrate the most anticipated football season, Tiger hosted a series of epic live viewing parties for fans of the sport. The action-packed conclusion to the season saw Sentul Depot abuzz with excitement as over 1,000 fans from all walks of life got together to watch their favourite teams go all out on the field.

The viewing party was elevated with exciting games for fans to redeem exclusive Tiger Football merchandise and mouth-watering food to enjoy as they watched the final match on a giant LED screen, giving them a true football experience. But that’s not all – the energy of football aficionados was unmatched as fans bonded over their love for football while enjoying ice-cold Tiger Beer.

Some of the stage games at the Tiger Finale Viewing Party at Sentul Depot
A guest cheering on her team

The energy was contagious, especially at the VIP viewing lounge, as four football lovers each used their Bold Points to redeem the package for an epic viewing experience along with nine friends. There, they got to enjoy ice-cold beer and food on the house as they witnessed the momentous celebration. But that’s not all: Another 11 footie fans also got to enjoy the home party package where Tiger decked out their homes with football décor, accompanied by their favourite Tiger Beer and Tiger Crystal, and food for them and nine friends.

One of the interactive games at the Tiger Finale Viewing Party
Guests taking part in one of the fun activities

While counting down the clock to the final showdown, fans took part in exciting games, the first being ‘Goal! Goal! Goal!’ where fans scream “goal” in the most unique way to win a signed football from Son Heung-min. With the ‘Best Commentator’ activity, football enthusiasts lived the dream of presenting a football commentary creatively to get their hands on a signed Son Heung-min Tiger jersey.

Good times at the Tiger Finale Viewing Party at Sentul Depot

Their football knowledge was also put to the test with the Trivia Cards, where five questions were posed for footie fans to answer based on the match. Guests who got all the trivia questions correct received the most sought-after merchandise, the Tiger Son Heung-min Bold Kit, while Tiger scarves were given to the consolation winners.

“This football season was a special one for the brand because we got to connect with football lovers in a bold way. Tiger is leveraging the football platform to encourage fans to defy all odds and boldly go forward to uncage their inner Tiger. With a wide range of activities, viewing parties and exclusive Tiger Football merchandise, we wanted to fuel fans’ passion for the sport so they could have an elevated football experience,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.

Food by myBurger Lab, accompanied by ice-cold Tiger and Tiger Crystal
Cheers to the bold!

All photos courtesy of Heineken Malaysia Bhd. For more information, visit Tiger’s social media pages at and

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