Tiger Beer encourages everyone to roar into the Year of the Dragon with boldness and is ushering in the new year with exciting nationwide promotions, in-mall experiences, exclusive merchandise, and more!

As the Chinese New Year (CNY) approaches, Tiger Beer is urging its fans in Malaysia to not only set goals for the upcoming year, but also to reflect on their achievements. Harnessing the symbolic power of the Tiger and the Dragon in the Chinese zodiac, Tiger Beer is initiating its CNY 2024 campaign with a call to celebrate accomplishments and foster the courage to aspire to even greater heights in the year ahead.

The CNY campaign is set to take center stage in selected malls, transforming concourse areas into vibrant spaces of celebration. Commencing from the 11th to the 28th of January at Sunway Velocity (Kuala Lumpur), 24th January to 12th February at Gurney Plaza (Penang), and 23rd January to 9th February at Ipoh Parade (Ipoh), these activations promise an immersive experience. Shoppers stand a chance to win exclusive merchandise, including limited-edition Year of the Dragon items from Tiger’s exclusive collaboration with Against Lab. An enticing highlight is the opportunity to win a personalised Tiger six-pack with customised greetings, injecting a personalised touch into the festive season.

Simultaneously, Tiger Beer is launching exciting promotions across supermarkets and hypermarkets in Peninsular Malaysia. Until 10th February 2024, purchasers of selected Heineken Malaysia Berhad brews can enjoy complimentary La Gourmet Multi Electric Grills, Hotpots, or Reunion Dish Plate Sets.

Notably, selected 99 Speedmarts offer another avenue for rewards. Until 15th February 2024, buying two cartons of participating HEINEKEN Malaysia brands can fetch a free thermoflask. Tiger is also extending its celebration to coffee shops and food courts from 22nd December to 24th February 2024, featuring performances, promotions, and giveaways. Patrons buying big bottles of Tiger, Tiger Crystal, Heineken, and Guinness can check under their bottle caps for chances to redeem an RM8,888 Cash Prize, the Tiger Mahjong Set, or a Reunion Dish Plate Set.

In a bid to heighten the festive spirit, Tiger Beer offers opportunities to win an iPhone 15 Pro Max or RM88 TnG e-wallet credits. From 25th December to 25th February 2024, purchasing any two cans of beers under HEINEKEN Malaysia’s brands at convenience stores, provisions, and mini markets enters consumers into the contest. Additionally, shoppers spending RM90 and above on participating brands at pubs and bars until 24th February 2024 stand a chance to win RM388 TnG E-Wallet Credit or a Heineken Poker Set.

For those preferring online purchases, Drinkies provides a platform to acquire favorite brews and enjoy exclusive offers. From 2nd to 31st January 2024, purchasing carton bundles on Drinkies entitles consumers to a La Gourmet Multi Electric Grill and Hotpot. Gift options are also available, with the Tiger CNY gift wrap on Drinkies featuring festive greetings.

For comprehensive details on promotions and redemption processes, visit www.tigercny.tigerbeer.com. Stay updated on the latest developments by checking out the brand’s Instagram and Facebook. Note that Tiger and all related promotions are exclusively for non-Muslims aged 21 and above, promoting responsible consumption and discouraging drinking and driving.

Cheers to a bolder tomorrow!