Food & Drink

Tiger Beer Launches its 2024 CNY Campaign

The Tiger CNY 2024 in-mall activation at Sunway Velocity Mall
Print Friendly, PDF & Email

With the new ‘Cheers to a Bolder Tomorrow’ campaign, Tiger Beer is welcoming the Year of the Dragon in fine fashion!

In Chinese culture, the dragon holds significant symbolism, representing strength and auspiciousness. Paired with the spirit of the tiger, it embodies a powerful force. Tiger Beer is urging consumers to acknowledge their achievements and set ambitious goals for the Year of the Dragon with the ‘Cheers to a Bolder Tomorrow’ campaign, officially launched at Sunway Velocity Mall.

Guests checking out the Tiger CNY 2024 in-mall activation at Sunway Velocity Mall

A viral video featuring a larger-than-life tiger and dragon in KL city recently piqued curiosity, revealing Tiger Beer’s attempt to inspire Malaysians to unleash their courage and embrace bold ambitions this year.

Tiger Beer takes centre stage at Sunway Velocity Mall (Kuala Lumpur) until January 28, Gurney Plaza (Penang) from January 24 to February 12, and Ipoh Parade (Ipoh) from January 23 to February 9. Shoppers can engage in various on-ground games to win exclusive merchandise, testing skills from precision to coordination.

A guest tries her hand at the Boldest Spin game

At the media launch, Roland Bala, Managing Director of Heineken Malaysia Berhad, and Willemijn Sneep, Marketing Director of Heineken Malaysia, set an enthusiastic tone, chanting the campaign tagline, ‘Gan Gan Chong.’

“CNY is a time of optimism and coming together, and Tiger Beer wants to be part of the celebration. With nationwide activations and promotions, we want our loyal consumers to experience the force of the tiger and the dragon as they ‘Cheers to a Bolder Tomorrow’ by setting even bolder ambitions,” Roland said.

Roland Bala (centre), MD of Heineken Malaysia at the Lion dance performance at the Tiger CNY 2024 media launch at Sunway Velocity Mall

A new addition is the ‘Bolder Tomorrow’ IG Filter by @TigerBeerMY. Scan any Tiger Beer logo to unlock the filter, generate unique New Year blessings, share on Instagram Stories, and stand a chance to win merchandise from the Tiger Beer x Against Lab Year of The Dragon collection, exclusively available in-mall and online on

Explore experiences across the nation and redeem exclusive merchandise when purchasing brews this CNY. For more information, visit and Tiger Beer’s social media pages at and Tiger Beer and related promotions are for non-Muslims aged 21 and above, and responsible consumption is encouraged.

. Guests enjoying themselves at the Tiger CNY 2024 media launch at Sunway Velocity Mall

"ExpatGo welcomes and encourages comments, input, and divergent opinions. However, we kindly request that you use suitable language in your comments, and refrain from any sort of personal attack, hate speech, or disparaging rhetoric. Comments not in line with this are subject to removal from the site. "


Click to comment

Most Popular

To Top