An old American Express ad campaign once assured us that “Membership has its privileges,” a concept wholly embraced by the exclusive Private Chamber drinking lounge.

We recently checked out Private Chamber, the latest project from the team behind The Chamber, which has now officially opened its doors in Bukit Bintang. This upmarket, members-only lounge aspires to redefine standards of elegance and exclusivity, promising a distinctive experience seamlessly blending luxury, privacy, and world-class beverage offerings.

Nestled within the prestigious JW Marriott in the heart of Kuala Lumpur, Private Chamber, the brainchild of Justin Lim, CEO of The Chamber, welcomes guests to a refined drinking experience.

As envisioned by Lim and a group of partners and stakeholders, Private Chamber acts as a seamless extension of The Chamber, a well-regarded boutique for premium wines and spirits with locations at The Starhill, Sunway Pyramid, and Pavilion Bukit Jail. Recognized for its commitment to excellence, The Chamber has quickly built a reputation for delivering exceptional service and an unmatched selection of beverages.

Private Chamber provides privileged access to truly exceptional liquors, such as the prestigious Hennessy Richard and Louis XIII in impressive jeroboams – a whopping 4.5-litre bottle. This thoughtfully curated selection ensures that guests seeking a world-class beverage experience can do so with options available by the bottle or glass.

What caught our attention is Private Chamber’s adaptability, serving both retail and exclusive event needs. The space, versatile in design, accommodates live bands and catering with a fully equipped kitchen, reflecting an unmatched level of flexibility and sophistication.

Capable of hosting up to 100 guests, including a private space for intimate gatherings of 10, Private Chamber’s dedicated room draws inspiration from the Hennessy Richard concept. It offers a secluded setting for guests to relish their entertainment in privacy.

Beyond its impressive offerings, Private Chamber introduces personalised membership options starting from Silver tier and upwards. Members gain access to an array of privileges, from exclusive pricing and complimentary bottles to five-star hotel stays, personalized service through the Mobile Chamber, and exclusive invites to member-only events—all contingent on a minimum spend.

Prioritising guest privacy and confidentiality, Private Chamber implements stringent measures in its private lounge. This ensures patrons can relax and entertain in a secure and discreet environment. Our visit to Private Chamber left us with an impression of luxury, privacy, and commendable service.