Expats in Malaysia

Empowering Empathy: The Badass Monkies Movement

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It’s a catchy name for a bold, expat-founded group that aims to make meaningful differences in the communities they call home.

Based in Kuala Lumpur, Badass Monkies™ (BAM) emerged in 2011 as a passion project by founder Natasha Francis and co-founder Keyani Reuben. Originating from South London with Jamaican heritage, the dynamic duo got started on this path because they felt compelled to assist refugee women who were living under a bridge near Kuala Lumpur’s city center. And that was just the beginning.

Badass Monkies isn’t just a brand; it’s a lifestyle charitable fashion powerhouse with a heart. Through its initiatives and apparel, BAM aims to elevate and empower the underprivileged and disaffected. The moniker, inspired by the founders’ own personas, reflects their dedication to community, philanthropy, and, importantly, empowerment.

The meaning and message behind the BAM logo

Targeting empathic individuals driven to make a difference, BAM’s apparel serves as a canvas for social change. From streetwear to sports gear, each piece embodies boldness and positivity, attracting advocates for registered charities, social projects, and CSR initiatives.

Teaming up with companies like Fipper for good

Beyond fashion, BAM’s impact extends through webinars and CSR Conversation E-books, addressing crucial issues like supporting inmates in Malaysian prisons. Teaming up with organizations like the Catholic Prison Fellowship Association and corporate sponsors, such as Fipper Slipper, BAM pioneers initiatives like supplying essentials to underprivileged inmates at Kajang Prison who are in need of basic goods.

Inspectors from Kajang Prison


Recognizing the importance of basic hygiene, even for those who are currently paying their debts to society in prison, BAM’s latest initiative involves a collaboration with the Association of British Women in Malaysia (ABWM), who are spearheading an ongoing soap collection drive. Without judgment, supporters are urged to contribute unused soap bars to the ABWM Bangsar House, championing dignity for all. (Please, no liquids or gels; only soap bars.)

An uncommon initiative, but a welcome one for prisoners who need soap for proper hygiene

Kindly note that, even though the poster notes that donations are welcome through the end of May, the initiative is actually still ongoing, so you may drop off your soap bars at any time!

To learn more, visit www.badassmonkies.com, or on Facebook at www.facebook.com/badassmonkies. (Follow on social media at badassmonkieskl.)

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