Food and Drink

Guinness Flavour by Fire: A World Beyond the Ordinary

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August 18, 2023 @ 5:00 pm
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eGuinness Malaysia invites fans and food enthusiasts to come together and discover a taste experience beyond the ordinary, made possible through the power of fire and infusion. Guinness Flavour By Fire returns with a bigger line-up of renowned chefs to fire up the flavours of Guinness-infused flame-cooked foods to entice your taste buds. Level up and savour the extraordinary, happening this 18th – 20th August at Sentul Depot, Kuala Lumpur, and 2nd – 3rd September at Fort Cornwallis, Penang. For the KL event, August 18th’s festivities will run from 5pm to midnight, and on the 19th and 20th, as well as for both dates in Penang, guests can enjoy the fun anytime from noon to midnight!

At Flavour By Fire, Guinness will unlock a plethora of flavours to excite the palate. As chefs are taught, flame-cooked foods undergo the Maillard reaction, releasing distinctive rich flavours, textures, hues, and aromas. And when it comes to understanding this phenomenon, no beer surpasses Guinness. Brewed with fire-roasted barley (at 232° Celsius), it boasts a distinctive taste of its own, one that reigns supreme. 


Flavour by Fire


The chefs’ culinary prowess and mastery over fire take centre stage at the festival. Going beyond the ordinary, they will fire-up up a variety of creative Guinness-infused dishes, bringing out bold and exciting flavours, tantalising the taste buds. All this, set against a backdrop of lively local musicians and a variety of engaging activities promises to ignite the convivial atmosphere that Guinness fans have come to know, love, and expect.

Don’t miss Guinness Flavour by Fire festival! Register on The first 500 to attend the festival daily will receive a complimentary Guinness Draught.

For more information, visit or check out Guinness Malaysia’s socials at and

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August 18, 2023
5:00 pm
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Heineken Malaysia Berhad
+60 3-7861 4688


Sentul Depot
Jalan Strachan
Kuala Lumpur, WP 51100 Malaysia
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