Malaysia Airlines Berhad (MAB) today struck a deal to become the “Official Global Airline Partner of Liverpool Football Club”.
To celebrate the partnership, the airline will be offering a special sale with flights from RM2,499 all-in return from Kuala Lumpur to London (not Liverpool!) and GBP399 all-in return from London to KL, both on Economy Class. The sale period for Malaysia starts now until 17 October 2016, for travel from 13 October 2016 to 31 March 2017. These fares come with 30kg complimentary checked-in baggage and meals.
MAS will receive benefits including LED and static board brand exposure at each home game at Anfield stadium; exposure on the Liverpool FC website, publications and Facebook page; co-branding opportunities in merchandising rights and customer engagement via experiential experiences, such as pitch side access, in Liverpool with players and legends; access to players to be featured as ambassadors.
Peter Bellew, Chief Executive Officer of Malaysia Airlines said: “We are delighted to welcome Liverpool FC to the Malaysia Airlines family. Both brands have a long and illustrious history with similar cultures rooted around a sense of family.
“Liverpool FC is one of the most followed clubs in the world, including around 100 million in South East Asia and 40 million in China, our key markets. Additionally, the partnership will go a long way in increasing awareness of Malaysia, as a tourist destination, to a huge global audience”
Billy Hogan, Chief Commercial Officer, Liverpool FC said: “Liverpool and Malaysia have always shared a special passion for football; when we visited Malaysia on our pre-season tour in 2011 and 2015, the reception was incredible. The partnership is a reflection of this bond and we are very much looking forward to a bright future working with Malaysia Airlines.”