In a move to bring Malaysia Airports Niaga, better known as ERAMAN, to new heights, the retail arm of Malaysia Airports Holdings Berhad is rebranding its duty free and duty paid retail stores and F&B outlets with bold steps. ERAMAN will be playing an integral role with the expansion of its outlet spaces in conjunction with the Commercial Reset Strategy initiative to become the most preferred airport travel retail and duty-free option in Asia Pacific. The relaunching also sees ERAMAN realigning product categories and revamping store concept designs in addition to enhancing guest experience through experiential marketing and digitalisation ventures.
With a history of 25 years in the business, this rebranding exercise is hoped to boost ERAMAN’s brand awareness and presence in the circle of local and international travellers. Noting its strength in sales growth and also catering unique experiences to customers, chairman Datuk Seri Michael Yam considers this event to be a refreshing of the brand.
The brand refresh initiative will include a redesigning not only limited to the layout of the outlets, but also to the logo itself. Coloured in a vibrant purple hue, the letter ‘e’ standing for ERAMAN has been encapsulated in a hexagonal gift box with the ‘e’ shaped by its ribbon. The design speaks to promise excitement, ensuring ERAMAN is here to warmly welcome and impart heartfelt gifts for oneself and souvenirs for loved ones.
Together with the relaunching event, ERAMAN also honoured business partners and dedicated staff who have made contributions to the company’s growth.
To the business partners, awards such as the ERAMAN Excellence Award (recognising the highest revenue contribution by product category from 2016 to 2018), the Best Growth Award (to partners who have demonstrated significant sales growth by product category from 2016 to 2018), and the Most Supportive Business Partner 2019 Award in three areas: engagement by Leadership Team, capex support, and marketing support and innovation.
To the dedicated staff members, ERAMAN acknowledged top ten performers in its retail operations staff (via Mystery Shopper survey conducted externally), and celebrated employees who have tenured lifelong careers with the company for 20 to 25 years for stellar and long service records.
ERAMAN Duty Free continues to provide operations in five international airports and one domestic airport in Malaysia, offering a wide range of world class and exclusive products including chocolates, perfumes and cosmetics, liquor, fashion and accessories, as well as tobacco products; all of which are sourced globally.
"ExpatGo welcomes and encourages comments, input, and divergent opinions. However, we kindly request that you use suitable language in your comments, and refrain from any sort of personal attack, hate speech, or disparaging rhetoric. Comments not in line with this are subject to removal from the site. "
Join In the Fun at TEG’s Special Christmas Rooftop ‘Jingle Mingle’ on December 7
Enjoy seasonal cheer with food and drinks, a terrific DJ, and friends old and new at the Skyhill Rooftop Bar and Lounge...
Small Changes, Big Results? Huge UK Study Shows How to Add 10 Years to Your Life
The findings of this massive study in the UK take ‘return on investment’ to an entirely new level… up to an extra...
Malaysia’s Universal Fuel Subsidy to End in 2024. How Will That Look?
The government subsidy on RON 95 petrol has allowed all motorists in Malaysia to enjoy some of the cheapest gasoline in Asia,...
0Asia Pacific News
China to Offer Visa-Free 15-Day Visits to Malaysians
The move should also trigger a reciprocal arrangement from Malaysia to Chinese nationals. For Malaysians who have dreamed of visiting China, but...
Kuching: Nine Lives and Beyond
The popular Sarawak capital city is a wealth of travel treasures just waiting to be discovered. On the open road ahead of...
0Food & Drink
Michelin Guide Announces Its Awards for Kuala Lumpur and Penang
The Michelin Guide gives Malaysia its first two-star restaurant, and a total of five eateries in Kuala Lumpur and Penang were awarded...
0Culture & heritage
Penang’s Baba Nyonyas
The vibrant Baba Nyonya culture, one that’s rather unique to Malaysia, has never faded away from Penang’s rich heritage and historic scene....
0Culture & Religion
Deepavali, the Hindu Festival of Lights
Also widely known as Diwali, the annual celebration is among the most important on the Hindu calendar. Over a billion Hindus, Sikhs,...
Singapore’s Changi Airport Ups the Ante Once Again
If you thought the world’s best airport would stop with 2019’s jaw-dropping Jewel attraction, think again. It’s all artificial – the waterfall,...
0Food & Drink
Michelin Announces Bib Gourmand Picks in Malaysia Ahead of Full List Coming Soon
The 2024 entrants for Michelin’s Bib Gourmand restaurants include 20 in Kuala Lumpur and 25 in Penang. The 2024 Michelin Guide Kuala...