In a move to bring Malaysia Airports Niaga, better known as ERAMAN, to new heights, the retail arm of Malaysia Airports Holdings Berhad is rebranding its duty free and duty paid retail stores and F&B outlets with bold steps. ERAMAN will be playing an integral role with the expansion of its outlet spaces in conjunction with the Commercial Reset Strategy initiative to become the most preferred airport travel retail and duty-free option in Asia Pacific. The relaunching also sees ERAMAN realigning product categories and revamping store concept designs in addition to enhancing guest experience through experiential marketing and digitalisation ventures.
With a history of 25 years in the business, this rebranding exercise is hoped to boost ERAMAN’s brand awareness and presence in the circle of local and international travellers. Noting its strength in sales growth and also catering unique experiences to customers, chairman Datuk Seri Michael Yam considers this event to be a refreshing of the brand.
The brand refresh initiative will include a redesigning not only limited to the layout of the outlets, but also to the logo itself. Coloured in a vibrant purple hue, the letter ‘e’ standing for ERAMAN has been encapsulated in a hexagonal gift box with the ‘e’ shaped by its ribbon. The design speaks to promise excitement, ensuring ERAMAN is here to warmly welcome and impart heartfelt gifts for oneself and souvenirs for loved ones.
Together with the relaunching event, ERAMAN also honoured business partners and dedicated staff who have made contributions to the company’s growth.
To the business partners, awards such as the ERAMAN Excellence Award (recognising the highest revenue contribution by product category from 2016 to 2018), the Best Growth Award (to partners who have demonstrated significant sales growth by product category from 2016 to 2018), and the Most Supportive Business Partner 2019 Award in three areas: engagement by Leadership Team, capex support, and marketing support and innovation.
To the dedicated staff members, ERAMAN acknowledged top ten performers in its retail operations staff (via Mystery Shopper survey conducted externally), and celebrated employees who have tenured lifelong careers with the company for 20 to 25 years for stellar and long service records.
ERAMAN Duty Free continues to provide operations in five international airports and one domestic airport in Malaysia, offering a wide range of world class and exclusive products including chocolates, perfumes and cosmetics, liquor, fashion and accessories, as well as tobacco products; all of which are sourced globally.
" ExpatGo welcomes and encourages comments, input, and divergent opinions. However, we kindly request that you use suitable language in your comments, and refrain from any sort of personal attack, hate speech, or disparaging rhetoric. Comments not in line with this are subject to removal from the site. "
Uncage Your Inner Fire Starter with Tiger Crystal
Put on some of The Prodigy while you’re at it if you’re feeling extra wild! Tiger Crystal unites local mentors and inspired...
Resident MM2Hers Can Breathe a Sigh of Relief
After keeping existing MM2H visa holders dangling for more than a month, Malaysia’s government has at last clearly stated that the new...
0Travel News & Updates
Planning a ‘Bubble Trip’ to Langkawi? Here’s What You Need to Know [UPDATED]
As of Tuesday, October 12, Covid testing is advisable, but no longer mandatory for travel to Langkawi, according to Ministry of Health....
As Malaysia and Singapore Discuss Opening Border, a Clear Data Reporting Gap Emerges
The difference in the way information is reported in the two countries — and the depth and quality of that information —...
Walk-in Vaccinations for Foreign Workers in the Klang Valley Beginning Sept 27 to Be Charged a RM90 Fee
CITF announced that although walk-ins and payment on arrival at the corresponding PPV is allowed, it is on a first-come, first-serve basis....
Monks in Thailand Rally to Help Economically Impacted Families
Outfitted with a mobile grocery truck, the monks’ selfless act of helping anyone in need has encouraged many from the general public...
If You Have Kids in an International School, You Don’t Want to Miss This!
Parents taking a short survey stand to win a fantastic family staycation at the 5-star Pullman Kuala Lumpur. A top education market...
Whisky Lovers Rejoice! After More than Two Long Years, WhiskyPLUS Is Coming Back!
As Malaysia begins sorting out what its ‘new normal’ might look like, conditions are steadily improving, and we’re taking our first steps...
Major Flaws in New MM2H Programme Attracting Continued Criticism
Despite the stubborn refusal by the Home Minister to reconsider the drastic new requirements announced for the MM2H programme, a storm of...
Malaysian Rappers Receive Well-Deserved Recognition from Hip Hop Icon Snoop Dogg
This is a highly motivating shout-out for Malaysian artists to continue perfecting their skills while sharing their creations on social media platforms....