In a move to bring Malaysia Airports Niaga, better known as ERAMAN, to new heights, the retail arm of Malaysia Airports Holdings Berhad is rebranding its duty free and duty paid retail stores and F&B outlets with bold steps. ERAMAN will be playing an integral role with the expansion of its outlet spaces in conjunction with the Commercial Reset Strategy initiative to become the most preferred airport travel retail and duty-free option in Asia Pacific. The relaunching also sees ERAMAN realigning product categories and revamping store concept designs in addition to enhancing guest experience through experiential marketing and digitalisation ventures.
With a history of 25 years in the business, this rebranding exercise is hoped to boost ERAMAN’s brand awareness and presence in the circle of local and international travellers. Noting its strength in sales growth and also catering unique experiences to customers, chairman Datuk Seri Michael Yam considers this event to be a refreshing of the brand.
The brand refresh initiative will include a redesigning not only limited to the layout of the outlets, but also to the logo itself. Coloured in a vibrant purple hue, the letter ‘e’ standing for ERAMAN has been encapsulated in a hexagonal gift box with the ‘e’ shaped by its ribbon. The design speaks to promise excitement, ensuring ERAMAN is here to warmly welcome and impart heartfelt gifts for oneself and souvenirs for loved ones.
Together with the relaunching event, ERAMAN also honoured business partners and dedicated staff who have made contributions to the company’s growth.
To the business partners, awards such as the ERAMAN Excellence Award (recognising the highest revenue contribution by product category from 2016 to 2018), the Best Growth Award (to partners who have demonstrated significant sales growth by product category from 2016 to 2018), and the Most Supportive Business Partner 2019 Award in three areas: engagement by Leadership Team, capex support, and marketing support and innovation.
To the dedicated staff members, ERAMAN acknowledged top ten performers in its retail operations staff (via Mystery Shopper survey conducted externally), and celebrated employees who have tenured lifelong careers with the company for 20 to 25 years for stellar and long service records.
ERAMAN Duty Free continues to provide operations in five international airports and one domestic airport in Malaysia, offering a wide range of world class and exclusive products including chocolates, perfumes and cosmetics, liquor, fashion and accessories, as well as tobacco products; all of which are sourced globally.
"ExpatGo welcomes and encourages comments, input, and divergent opinions. However, we kindly request that you use suitable language in your comments, and refrain from any sort of personal attack, hate speech, or disparaging rhetoric. Comments not in line with this are subject to removal from the site. "
‘Spider-Man: No Way Home’ Swings Back Into Cinemas with Bonus Extended Cut in September
The extended cut gets its cinematic release in 34 countries worldwide with Malaysia scheduled for a September 9th release, sharing the same...
Day Of Hope Seminar
As a father of four, Glen understands first-hand how parenting can indeed be one of the toughest jobs in the world. He...
8 Emotionally Healthy Ways to Reconnect in Long-Term Relationships
How do partners continue supporting each other mentally and emotionally especially after experiencing rocky times together, and what do those conversations sound...
Sandakan: Full of Surprises
Across the South China Sea, on the far side of the world’s third-largest island lies Sabah’s junior varsity city, Sandakan. A great...
Congratulations to Uplands graduating IBDP Class of 2022 on their IB Results!
On 6 July, the International Baccalaureate Organisation (IBO) released 173,878 candidate results around the world for the Diploma Programme (DP). The International...
0Culture & heritage
Connecting Eras: The Penang Indian Heritage Museum
With collections that date back to the 1900s, this museum along Macalister Road traces the history and heritage of the Indian diaspora...
GIS: A Very Special Learning Culture
Garden International School has come a long way since it was founded in 1951, but the very special learning culture that permeates...
Exploring Hoi An and Central Vietnam
Located in the Quang Nam Province of Central Vietnam, Hoi An has been a hive of economic and cultural activity from the...
What is Reiki and How Can It Help Us?
Simply put, Reiki is universal life force energy that everyone has access to. It was not created as it always existed, and...
Return of Art Exhibitions in KL! What to See in July 2022
Through the thick and thin, one thing has prevailed: art! You know things are looking up when going out doesn’t have to...