Tiger Beer will bring Paul Wong, ØZI, 3P, ManHanD, Dato’ Maw, Elva Suyan, and S.A.C together for a night of rock, R&B, M-pop, and hip-hop on October 31.
Following the launch of Tiger Courage Beats, Tiger Beer will bring its Roar With Courage campaign to the stage with the Tiger Roar Asian Music Festival, bringing together artists from across Asia for an evening of music, culture, and shared experiences.
The festival builds on Tiger’s campaign celebrating the moments of courage that push people forward. Through Tiger Courage Beats, people have been encouraged to revisit times when they faced hesitation, uncertainty, or self-doubt, and chose to keep going. The festival will bring those individual stories together in a collective celebration.
ASIAN MUSIC NAMES TAKE THE STAGE
The line-up will span several corners of the Asian music scene, with Hong Kong rock veteran Paul Wong and Taiwanese-American singer-songwriter and rapper ØZI leading the bill.
Wong is a member of Beyond, one of Hong Kong’s most influential rock bands, while ØZI brings a contemporary blend of R&B, hip-hop, and pop to the festival. The Malaysian contingent includes singer-dancer trio 3P, Cantonese hip-hop group ManHanD, independent hip-hop artist Dato’ Maw, rapper, singer, and songwriter Elva Suyan, and Chinese hip-hop duo S.A.C.
Together, the artists will cover rock, R&B, M-pop, and hip-hop, reflecting the different ways courage can find expression through music.
The Tiger Roar Asian Music Festival will take place at the Mines International Exhibition & Convention Centre (MIECC) in Seri Kembangan on Saturday, October 31, 2026, from 5pm to midnight.
“Every courageous act starts with an individual, but it becomes more powerful when others recognise it,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “Tiger Courage Beats has shown us that Malaysians have powerful stories to tell, and Tiger Roar Asian Music Festival is where those stories come together through music, culture, and celebration.”
Tiger Courage Beats is a digital experience that allows participants to submit a personal courage story and have it transformed into a personalized Courage Song using artificial intelligence. Participants can select their preferred music genre, voice, and language, with the resulting audio and visual formats available for sharing on social media.
HOW TO GET FESTIVAL PASSES
Festival passes will be available through several promotional channels, with allocations limited and subject to the respective promotion mechanics and availability. General Admission passes provide entry to the festival, while VIP passes include access to a designated VIP entrance, washrooms, and bar, plus one complimentary drink voucher.
From now through September 15, participants can visit Tiger Courage Beats and submit their courage story to create up to two personalized AI-generated Courage Songs. Eligible participants will receive one VIP festival pass on a first-come, first-served basis while allocations last.
From September 1 through October 15, consumers who spend RM30 on Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager at participating KK Mart, 7-Eleven, BilaBila Mart, myNEWS, CU, GT Mart, and MiX outlets in Peninsular Malaysia can submit their receipt through the campaign website to redeem one VIP pass. A total of 600 VIP passes are available through this channel.
At participating restaurants, pubs, and bars nationwide, consumers can purchase a bucket of bottled Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager for one entry, or a set of Tiger Draught, with offerings varying by outlet, for five entries. Receipts can be submitted through the campaign website to redeem two VIP passes, with 400 prizes available, or RM50 in Touch ’n Go eWallet credit, with 1,000 rewards available.
Online shoppers who spend RM50 on Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager through participating Shopee or Lazada stores between September 1 and October 15 can likewise submit their receipts to redeem two VIP passes. A total of 100 rewards are available.
General Admission passes will also be released through Ticketmelon during scheduled releases. Further details will be announced through Tiger’s official social media channels.
For updates, consumers can follow Tiger Beer Malaysia on Instagram and Facebook. All promotions, campaigns, and contests are subject to terms and conditions and are available while stocks last.
Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
