I really like Nandos food. However, I really dislike Nandos’ Malaysian website.
These are my suggestion and issues, which I’ve to address to Nandos below.
Dear Nandos Malaysia,
Here are my recommendations for your website, which can possibly make for happier customers and more money for you.
- Stop Using Flash; Flash is dead. Nandos’, your website uses Flash. (Flash is a multimedia platform used to create interactive webpages, presentations, documents, games and more “flashy stuff”). Sounds good, huh? Not for the web. HTML5 continues to emerge as the strong, alternative candiate for making a much more interactive website. Shedding more context on this issue, Steve Jobs, a Apple Tech God, intensely antagonised with Flash due to its poor user experience and technical issues with mobile devices. This is reflected in the iPad and iPhone devices, which aren’t even compatible with Flash applications. Back to this post’s topic, you cannot even visit a Nando’s website using those Apple devices. Nandos needs to adapt. Find an alternative. Stop limiting access to potential customers and also benefits from a strong SEO (Search Engine Optimisation – aims to secure better rankings in Google Searches and other search engines)
- Establish a Call to Action. Guess what? People aren’t using Nando’s website to knock on doors, wait for webpages to load excessively longer than need be, and find entertainment by hovering their mouse over a movable graphic. Why do people primarily visit Nandos website? My guess: to find a nearby Nandos’ location, place an order for delivery, or check out the menu. Make this easy to do. Most large restaurants chains with delivery provide easy access to this and so should you. Look at your home page (first image below) – you’re making me knock on a door with tiny font written on it – why!? Instead, feature a prominent image of your your delivery numer on the corner, and I’m confident you’ll achieve an increase in sales deliveries. In conjunction (or alternatively), have a linked phrases stating something like, “Find a Nandos Nearby You”.
- Highlight Delivery Services. So, assume you want to place an order for Nandos delivery. Here is the experience you may encounter for the first time(s).
- Google search the Nandos website (again, if not keyworded correctly it may not appear in search results due to the site’s flash nature).
- Once found, click through to the website and see the door.
- Knock (click) on the door
- Arrive to the next page (kitchen – see image below.) Note again that you’ll arrive only after an unnecessarily long flash webpage load.
- Once the page loads, the kitchen scene will steal your attention and minutes of your life. You may try to hover you mouse around the top to find an answer but mostly suffer confusion from all the graphc objects that jitter upon your mouse hovering over them. Still not immediately clear how to place a delivery.
- Finally, your eyes and mouse reach the bottom of the page where you notice the typical “Contact Us” link. Finally!
- Click the “Contact Us” link and……damn….you arrive at a feedback form page. The focus is on a bunch of objects, which pulls your attention and as you hover your mouse over the objects they jitter. After dealing with this moment of confusion, you realize there is a navigation menu. You find the phrase “Contact Us”. Perfect. Click. You then arrive at the page below – a feedback-type form with an excessive number of interactive elements. Argh! Was that your stomach or mood growling?
- Click back and return to the kitchen scene.
- Read and oonder. Lightbulb. Ah huh. (Read: Peri Medic Delivery).
- Click “Peri Peri Medical Delivery” and ta-dah, you’r at the page displaying a number for placing an order for delivery.
- So, that wasn’t so bad, was it? Well, consider many other major restaurant chains.
- Dominos: Delivery number stamped on home page.
- Papa Johns: Delivery number stamped on home page.
- Burger King: Delivery number stamped on home page.
- McDonalds: Prominent link in navigation menu on home page.
- Pizza Hut: Prominent nutton linked to delivery in center of home page.
- So, my advice, improve the navigation and enjoy more delivery sales.
Nando’s – this advice is free. Although, if you’d like to offer me a free delivery voucher as a token of appreciation, I’ve noq mastered your website to figure out how to order from it.
Any other troubled (or enjoyable) experiences with Nandos’ Malaysian website? Share your thoughts below.
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