PT Garuda Indonesia (Persero) Tbk and Liverpool FC recently launched the Garuda Frequent Flyer – Liverpool Football Club (GFF-LFC) Edition Card in Jakarta, as part of the implementation of Garuda Indonesia and Liverpool FC’s Global Partnership, and in line with the airline’s effort to continuously deliver added value on its services to loyal customers.

Garuda Indonesia President and Chief Executive Officer, Emirsyah Satar presented the “GFF-LFC Edition Card” to two Liverpool FC players, Steven Gerrard and Glen Johnson, to symbolically mark the card’s launching, as Republic of Indonesia’s Minister of State-Owned Enterprises Dahlan Iskan and Chief Commercial Officer Liverpool FC Billy Hogan looked on.

The “GFF-LFC Edition Card” is an exclusive specially designed card, which is dedicated to loyal customers of Garuda Indonesia and Liverpool FC fans. As well as the regular GFF card, the “GFF-LFC Edition Card” consists of four levels of membership, namely Blue, Silver, Gold, and Platinum. Compared to the regular GFF Card, the newly launched card has a number of distinct advantages, among them:
 

• An exclusive membership card design for old and new GFF members;
• Attractive offers for Liverpool FC merchandise, available at the Garuda Indonesia &
• Liverpool FC Experience counter at Senayan City, Jakarta;
• Special offers for trips to Anfield;
• An opportunity to watch a Barclays Premier League Liverpool FC game at Anfield;
• The chance to receive autographed merchandise by an Liverpool FC player;

Garuda Indonesia’s customers, both existing and new GFF members, who wish to have this limited edition card will be able to apply for the card on the website gff.garuda-indonesia.com or at Garuda Indonesia sales offices, free of charge, during this period: 19 July 2013 – 31 December 2013.

During their “Pre-Season Tour 2013”, Liverpool will fly onboard the special Airbus 330-300 wide body aircraft, which has a seat capacity of 257 passengers, consisting of 42 seats in the executive class and 215 in the economy class. The aircraft also sports a customized logo of Liverpool FC, the famous Liverbird displayed on the the airplane’s tail and the slogan “You’ll Never Walk Alone”, which is synonymous with the team.

The A330-300 airplane has carried Liverpool FC’s team manager Brendan Rodgers and the club’s first team squad, including the likes of their captain Steven Gerrard and new signing Luis Alberto from Liverpool to Jakarta (stopping over in Abu Dhabi), and will continue to transport them onwards to Melbourne (Australia) and Bangkok (Thailand) as part of the “Liverpool FC Pre-Season Tour 2013”.
 
In February 2013, Garuda Indonesia and Liverpool FC officially opened the “Garuda Indonesia and Liverpool FC Experience”, the only co-branding area with Liverpool in the world. Besides offering official Liverpool merchandise, the “Garuda Indonesia and Liverpool FC Experience” area invites Garuda Indonesia customers to experience the unique sensation of being at Liverpool’s Anfield Stadium. A photo booth complete with a “make up kit” and “face painting” tools is also available so that customers appear as if they are posing with Liverpool players and lovely Garuda attendants as die-hard Liverpool fans.