In a move to bring Malaysia Airports Niaga, better known as ERAMAN, to new heights, the retail arm of Malaysia Airports Holdings Berhad is rebranding its duty free and duty paid retail stores and F&B outlets with bold steps. ERAMAN will be playing an integral role with the expansion of its outlet spaces in conjunction with the Commercial Reset Strategy initiative to become the most preferred airport travel retail and duty-free option in Asia Pacific. The relaunching also sees ERAMAN realigning product categories and revamping store concept designs in addition to enhancing guest experience through experiential marketing and digitalisation ventures.
With a history of 25 years in the business, this rebranding exercise is hoped to boost ERAMAN’s brand awareness and presence in the circle of local and international travellers. Noting its strength in sales growth and also catering unique experiences to customers, chairman Datuk Seri Michael Yam considers this event to be a refreshing of the brand.
The brand refresh initiative will include a redesigning not only limited to the layout of the outlets, but also to the logo itself. Coloured in a vibrant purple hue, the letter ‘e’ standing for ERAMAN has been encapsulated in a hexagonal gift box with the ‘e’ shaped by its ribbon. The design speaks to promise excitement, ensuring ERAMAN is here to warmly welcome and impart heartfelt gifts for oneself and souvenirs for loved ones.
Together with the relaunching event, ERAMAN also honoured business partners and dedicated staff who have made contributions to the company’s growth.
To the business partners, awards such as the ERAMAN Excellence Award (recognising the highest revenue contribution by product category from 2016 to 2018), the Best Growth Award (to partners who have demonstrated significant sales growth by product category from 2016 to 2018), and the Most Supportive Business Partner 2019 Award in three areas: engagement by Leadership Team, capex support, and marketing support and innovation.
To the dedicated staff members, ERAMAN acknowledged top ten performers in its retail operations staff (via Mystery Shopper survey conducted externally), and celebrated employees who have tenured lifelong careers with the company for 20 to 25 years for stellar and long service records.
ERAMAN Duty Free continues to provide operations in five international airports and one domestic airport in Malaysia, offering a wide range of world class and exclusive products including chocolates, perfumes and cosmetics, liquor, fashion and accessories, as well as tobacco products; all of which are sourced globally.
" ExpatGo welcomes and encourages comments, input, and divergent opinions. However, we kindly request that you use suitable language in your comments, and refrain from any sort of personal attack, hate speech, or disparaging rhetoric. Comments not in line with this are subject to removal from the site. "
Keep the Ramadan Festivities Alive with These Deliveries
UPDATE: The extension of the MCO has been scheduled to go on until the 12th of May. Sheraton PJ’s Pack and Go...
AirAsia Set to Resume Domestic Flights on April 29
AirAsia is set to resume its scheduled domestic flights commencing with Malaysia on 29 April 2020, followed by Thailand (1 May 2020),...
184Food & Drink
Tiger Beer Launches RM1.5 Million Fund to ‘Save Our Street Food’
Tiger Beer creates fund to help street food vendors cover rent during MCO; creates voucher system to support coffee shops and food...
‘Malaysia Is Our Home’: Local Media Calls Attention to Plight of Stranded Expats
The Malaysian government continues to be steadfast in its bewildering decision to forbid resident expats and Malaysia My Second Home (MM2H) visa holders...
No Hope for Resident MM2H Visa Holders Stuck Outside Malaysia
This article contributed by Andy Davison, CEO of TEG Media. For 25 years, my company has been promoting Malaysia to the international...
Here’s the Mightiest Weapon in Your Virus-Fighting Arsenal
If there’s one arguably positive thing a pandemic tends to bring to the fore, it’s a reawakened sense of personal hygiene. For...
A Collection of English Oldies for Music Lovers
Kinda Blue Jazz Club (KL Jazz & Arts Centre) is here to make our MCO confinement just a little better with music...
Calling All Housebound Writers: We Want Your Lockdown Stories!
It’s often hard to recognise historic moments when you’re living through them, but that’s exactly what’s happening now. Not only is the...
MCO Extended to April 28: What You Need to Know
In a much-anticipated and rather widely expected announcement, Prime Minister Tan Sri Muhyiddin Yassin addressed the nation this afternoon (April 10) and...
Shareen Yew: The Whisky Whisperer of Malaysia
There would be a lot of pushback from whisky purists if you tried to characterise the current era as the ‘golden age...