At Kuala Lumpur’s newest cinematic sanctuary, GSC’s Aurum Theatre blends blockbuster brilliance with five-star comfort – and it’s changing the way film fans watch their favourite stories unfold.

For decades, going to the movies meant popcorn in a paper bag, stiff seats, and likely a sticky floor or two. Especially for expats having grown up in Western countries, movie nights were a pretty straightforward affair. Show up early, stand in line (especially for popular new releases) in hopes of getting the best seat possible, get your popcorn or Milk Duds, and enjoy the movie while sitting in a very standard-issue cinema.

But not only is movie-going different in Malaysia in general (like getting to preselect your seats and having a wide range of hot and tasty munchables to choose from), Aurum Theatre at The Exchange TRX has torn up that old script entirely. This plush, purpose-built cinema offers more than just a screening – it’s an experience. And for film lovers who appreciate sharp storytelling and a soft recliner, it might just be the gold standard.

Let’s start with the basics. Located on the Park Level of The Exchange TRX (which we love because we can get there with ease on the MRT), this newest gem in GSC’s upscale Aurum portfolio comes fitted with two immersive formats: IMAX with Laser and ScreenX. Each one is tailored to pull you into the film in a different, dazzling way.

In the IMAX hall, expect sharp, high-resolution images delivered across a massive curved screen – one that stretches almost to the edge of your peripheral vision. Add to that a powerful 12-channel sound system and you’re in for a heart-thumping, eye-popping experience that brings explosive blockbusters to vivid life.

Prefer a more panoramic punch? The ScreenX hall takes immersion a step further with a unique 270-degree view. By projecting additional scenes onto the side walls, ScreenX wraps viewers in an extended canvas of action, making high-octane chases and sweeping landscapes feel even more real. This setup is especially appealing for action and adventure films, where every corner of the frame matters.

Of course, all that sensory engagement deserves a little indulgence – and this is where Aurum really shines. Each hall features fully reclinable seats, perfect for kicking back in comfort. With only a couple hundred seats per hall, you won’t be jostling elbows with strangers, either. Each ticket also includes a complimentary snack and beverage set, with the menu updated quarterly to keep things fresh. Whether you go for a savoury bite, a sweet treat, or the classic popcorn combo, it’s all served up with flair.

Even the pricing is surprisingly palatable for such a luxe setup: RM70 for IMAX and RM50 (or RM40 for 2D) for ScreenX. That includes your food and drink, a buttery-soft chair, and a viewing experience that puts most home cinemas to shame.

Bottom line? If you love movies – truly love them – Aurum Theatre at TRX is well worth the upgrade. It’s more than a cinema. It’s a celebration of film, designed by people who clearly care about the craft. Whether you’re catching the latest blockbuster or revisiting a familiar favourite, this is how movies were meant to be seen.

Aurum Theatre, The Exchange TRX
L3.03.0, 3rd Floor, Park Level, The Exchange TRX, Persiaran TRX, 55188 Kuala Lumpur

🎬 Book your cinematic experience at gsc.com.my or via the GSC app.