Heineken sets the tone for year-end celebrations with a reminder to be present, pairing its new 5-Litre Draught Home Bar Package with a call to enjoy the moments that matter.

Think of it as a reminder to be present… to enjoy authentic moments away from your screen. Heineken returns this festive season with a message that feels more relevant than ever: celebrations are better when phones take a rest. In a year when screen time often replaces face time, the brand brings a refreshing shift in focus, encouraging Malaysians to reconnect, unwind, and savour genuine moments with the people who matter.

To spark that shift, Heineken® introduces the amazing new 5-Litre Draught Home Bar Package, designed to bring pub-fresh beer into homes and gatherings of every kind. From Christmas and New Year to Chinese New Year, the package turns any get-together into a lively, easygoing celebration where distractions fade and good company takes the lead.

PERFECTLY POURED, ANYWHERE YOU GATHER

The new 5-Litre Draught Home Bar Package is built around a simple idea: good beer tastes better when it’s shared. Each set includes a 5-litre draught keg, two signature glasses, two coasters, and a skimmer to complete the pour. It’s effortless yet polished, giving every host the tools to serve fresh, chilled Heineken with the same smooth finish you’d expect at your favourite pub.

Whether the plan is a cosy evening at home, a poolside party, a backyard BBQ, or a night at a familiar hangout, the package delivers consistently fresh beer with minimal fuss. The goal is straightforward: less time fiddling with phones or logistics, and more time enjoying the company around you.

THE HEART OF THE CAMPAIGN

At the centre of this year’s festive message is presence. Heineken underscores that the season is a chance to reconnect, strengthening bonds through genuine interaction rather than relying on screens to bridge the gap.

“These days, most of us connect through our phones, but choosing to be present is a refreshing way to reconnect — and Heineken believes the best celebrations are those shared together,” said Sean O’Donnell, Marketing Director of Heineken Malaysia Berhad. “Our campaign, Celebrations Are Best When Your Phones Take A Rest, is a gentle reminder to tune out distractions and savour meaningful moments with friends and family.”

He added that this year’s approach leans further into that spirit. “With Phones Off, Tap On, we’re creating genuine connections and good times over freshly poured Heineken, whether at home or wherever your crew loves to gather. With the new 5-Litre Draught Home Bar Package, every celebration becomes unforgettable — perfectly poured, perfectly social, wherever the good times take you.”

A CELEBRATION OF REAL CONNECTIONS

As end-of-year festivities approach, Heineken encourages a simple shift: party first, post later. The brand highlights that the best stories are often the ones lived fully before they’re shared online, reinforcing the value of meaningful presence at every gathering.

Across Christmas, New Year, and Chinese New Year, the 5-Litre Draught Home Bar Package aims to make hosting easier, conversations richer, and celebrations more memorable. With fresh draught beer on tap in seconds, the package brings a touch of pub-style enjoyment to any venue without the need for complicated equipment or planning.

WHERE TO GET IT

The 5-Litre Draught Home Bar Package is now available on Shopee and will soon roll out on Grab, at leading hypermarkets, and at participating karaoke bars.

Full campaign details can be found at the official Heineken festive website, with updates and additional content available via Heineken’s Instagram and Facebook pages.

All Heineken products and campaign events are intended for non-Muslims aged 21 and above. The brand emphasizes responsible enjoyment throughout the festive season — when you drive, never drink.