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THE EXPAT MAGAZINE

The Expat magazine provides a highly effective way to reach resident expats and overseas visitors. Launched in 1996 it is the most widely read magazine by the expat community with people from over 100 countries reading it.

It is available by either subscription for a personal copy or can be read online in our main website www.ExpatGo.com without charge. In addition, some copies are made available to local expat associations, embassies, hotel business centres and selected F&B outlets.

Why Advertise

  • Core group of attractive, high-income consumers
  • Subscribers are looking for ways to spend money
  • Extended readership to overseas visitors and Malaysians

HOW IS IT DISTRIBUTED?

  • Copies of the magazine are sent to paid subscribers
  • Copies of the magazine are placed in selected locations – embassies, associations, selected F&B outlets etc
  • Complete magazine can be read online, using Calameo software, in our popular website ExpatGo.com

What's In It?

  • The magazine is all about Malaysia and the surrounding countries, and we obtain reader feedback from direct interaction with expats and periodic formal surveys to ensure we keep giving expats the content they desire. Our latest survey revealed 81% read all or most of the magazine.
  • On average our subscribers advise that about eight more people read their copy, which greatly increases the reach.

WHO READS IT?

· Readers come from over 100 countries. Approximately, 41% are from the UK/Europe; 17% are from North America, 16% are from Australia/New Zealand and 26% from Asia and the rest of the world

· 24% are working expats occupying senior positions in their organizations, typically with household income in excess of RM40k a month.

· Over 30 are here on a Malaysia My Second Visa, which means they meet quite high income criteria, placing them all in in the top 20% of income earners – many earn much more. They are active, frequently travel and happy to spend.

· 11% are in academia – from teachers to university professors.

· Balance of subscribers are in jobs ranging from diplomats to dentists and geophysicists to chiropractors

  • On average, our subscribers advise that they entertain around 10 overseas visitors a year and 85% say they use content from the magazine as a source to tell them about Malaysia including advertisers’ products and services. Many Malaysians also read the magazine online or the copies placed in selected locations.

ARTWORK FEE/OTHER NOTES:

· Artwork fee ranges from RM300 – RM800 depending on the work involved.

· Contracts under RM1000 must be paid in advance

· Placement loading: 10% of ROP rates.

· Display ads design charge RM150.

· Rates subject to applicable sales tax

PRINT ARTWORK SUBMISSION:

· PDF format – 300dpi.

· InDesign – save with high resolution pictures and fonts.

· Illustrator – text must be outlined and saved together with high resolution pictures if pictures are not embedded.

· Colour proof (optional).

· The Expat magazine (Borneo Vision Sdn Bhd) and ExpatGo.com cannot assume liability in the event of faulty artwork from client.

 

BOOKING DEADLINE:

10th of the month before publication

DIGITAL ADVERTISEMENT DIMENSIONS AND FORMAT:

· Billboard : 970 x 250px, 728 x 250px and 300 x 250px.

· JPG, GIF, PNG or HTML5 format.

· Maximum file size: 50kb

· JPG or GIF artworks must be double the height and width of the pixel dimensions indicated above.

For more information and to book advertising please contact sales@ExpatGo.com

DIGITAL EXTRAS FOR ADVERTISERS

Advertisers in The Expat are eligible for editorial support, based on their total spend. Advertisers with contracts exceeding RM5000 will also receive free display ads in our ExpatGo website, with a guaranteed number of impressions (views). Additional impressions can be purchased at a discounted price.

Advertisers who would like extra digital exposure can consider taking a Sponsored Story. This is an article that our experienced staff writes and is linked to the advertiser’s product or service. It is written in a way to attract readers while promoting the advertiser, and we guarantee a certain number of reads and subsequently produce a brief independent report on the actual readership.

SPECIFICATIONS

ARTWORK FEE/OTHER NOTES:
• Artwork fee ranges from RM300 – RM800 depending on work involved.
• Contracts under RM1000 must be paid in advance
• Placement loading: 10% of ROP rates.
• Display ads design charge RM200.
• Rates subject to applicable sales tax.

For more information and to book advertising please contact sales@ExpatGo.com