As Malaysia currently sweats through a particularly steamy season, new data from Agoda shows a sharp uptick in searches for coastal destinations offering natural respite – and it’s not just about the beach.
With temperatures and humidity levels climbing across Malaysia this summer, more and more travellers are seeking refuge in places where sea breezes, shaded verandas, and saltwater dips offer some relief. According to new data from digital travel platform Agoda, three local destinations – Semporna, Kuala Terengganu, and Tioman Island – have seen a combined 35% increase in searches for stays from June to August 2025, compared to the same period last year.
The trend is clear: when the mercury rises, Malaysians head for the coast to help beat the heat..
Leading the pack is Semporna, which saw a 38% jump in search interest. The laid-back Sabah town offers postcard-worthy sunsets, fresh sea air, and a gateway to some of the world’s most acclaimed dive spots. With stilted seaside homes and breezy boat rides, it’s already a popular retreat – but diving off Sipadan or Kapalai takes the cool factor to another level, quite literally.
Not far behind is Kuala Terengganu, up 37% in searches. Long known for its cultural vibrancy, the city is also emerging as a coastal favourite. Whether it’s evening performances along Pantai Batu Buruk, a stroll through its vibrant waterfront markets, or just a shaded café break with a chilled coconut shake, this East Coast gem blends charm with coastal calm.
Meanwhile, Tioman Island rounds out the list with a 27% rise in search interest. Lush, rugged, and ringed with coral reefs, Tioman lures visitors seeking more than just sun and sand. The rainforest canopy offers cover from the heat, while hikes to cool freshwater pools and shaded beach swims complete the island’s appeal for those wanting to reset.
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“As conditions heat up, we’re seeing a clear shift in travel behaviour,” said Fabian Teja, Agoda’s Country Director for Malaysia. “These destinations don’t just offer a holiday – they offer a reprieve. Whether it’s a seaside breeze or a rainforest trek, travellers are choosing places that let them breathe a little easier.”
Are you feeling the heat? Jump online and plan your cool escape!
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