Is Gen Z Finally Having a Drink? New Data Suggests the “Sober Generation” Narrative Was OverblownJuly 21, 2026
Is Gen Z Finally Having a Drink? New Data Suggests the “Sober Generation” Narrative Was OverblownBy Chad MerchantJuly 21, 2026 For years, Gen Z has been portrayed as the cohort turning its back on alcohol. But fresh global data suggests…
