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Asia’s Most Beloved Destinations: Here Are the Favourite Cities and Towns for 2025

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From temple-topped hills in Thailand to modern cityscapes in Japan, the results of Travel + Leisure‘s latest World’s Best Awards survey show that Asia’s urban charms continue to captivate travellers worldwide.

Asia remains a perennial favourite among Travel + Leisure readers, and this year’s results underscore just how richly diverse and rewarding the region’s cities are. From heritage-rich capitals and ancient kingdoms to cosmopolitan megacities, Asia has something for every type of traveller. Despite the long flights required for many, readers still find themselves drawn to the vibrant rhythms, friendly locals, and delicious street eats found throughout the continent.

What seems clear from the survey results is that today’s travellers to Asia are increasingly drawn to destinations that offer an accessible blend of cultural authenticity, culinary excellence, warm hospitality, and ease of movement. Cities that scored highly usually tended to combine rich heritage and modern convenience — think safe, walkable environments, outstanding food scenes, efficient public transport, and meaningful cultural experiences. From ancient temples and street markets to polished infrastructure and engaging local traditions, it looks like the modern traveller values places where both old and new co-exist gracefully, and where immersive, human-centred experiences are easy to find.

Though no Malaysian cities featured in the top 15, we think cities here have plenty to offer that’s in line with what today’s travellers are looking for, and we can still hope to make the list in time for next year’s Visit Malaysia 2026 campaign. For this year, however, one city rose above the rest in the 2025 rankings of Asia’s best cities.

1. Chiang Mai, Thailand – Reader Score: 91.94

Chiang Mai | Image Credit: Wikipedia

This northern Thai city, flanked by mountains and dotted with temples, has charmed its way to the top. Described by one respondent as having “super cordial people and amazing food,” Chiang Mai offers the perfect balance of cultural discovery, nature, and relaxation. Visitors can explore ancient sites like Wat Phra That Doi Suthep, wander through bustling night markets, or escape into the lush national parks that surround the city. Ethical elephant sanctuaries and jungle treks add to the appeal.

2. Tokyo, Japan – Reader Score: 91.39

Tokyo | Image Credit: Tourist Japan

A perennial favourite, Tokyo dazzles with its combination of high-tech efficiency, deep-rooted traditions, and world-class dining. Readers praised its cleanliness, safety, and excellent public transport, calling it one of the world’s most liveable cities.

3. Bangkok, Thailand – Reader Score: 91.34

Bangkok | Image Credit: Agievent

Buzzing with energy and character, Bangkok continues to impress with its riverfront temples, lively street food, and modern shopping havens. It’s a city of contrasts, and readers love it for exactly that reason.

4. Jaipur, India – Reader Score: 91.33

Promoted
Jaipur | Image Credit: Audley Travel

The Pink City stuns with its colourful palaces and bustling bazaars. Readers appreciated its vibrant culture, regal architecture, and deep connection to Indian history.

5. Hoi An, Vietnam – Reader Score: 91.00

Hoi An | Image Credit: South China Morning Post

With its lantern-lit streets and preserved old town, Hoi An continues to enchant. It’s walkable, atmospheric, and full of character.

6. Kyoto, Japan – Reader Score: 90.61

Kyoto | Image Credit: Never Ending Journey

This cultural heart of Japan captivated readers with its serene temples, historic districts, and a culinary scene that balances refinement and comfort. Many highlighted Kyoto’s family-friendliness and unspoiled charm.

7. Ubud, Indonesia – Reader Score: 90.48

Near Ubud | Image Credit: The Travel Expert

The spiritual and artistic centre of Bali, Ubud is a retreat into nature and creativity. Lush rice terraces, artisan workshops, and wellness escapes made it a reader favourite.

8. Siem Reap, Cambodia – Reader Score: 89.27

Siem Reap | Image Credit: Cambodia Lifestyle

While known as the gateway to Angkor Wat, Siem Reap is more than just ancient temples. Readers cited its evolving food scene, welcoming atmosphere, and cultural depth.

9. Mumbai, India – Reader Score: 89.17

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Mumbai | Image Credit: andBeyond

India’s bustling financial hub offers an electric mix of colonial history, impressive architecture, Bollywood glitz, and vibrant street life.

10. Agra, India – Reader Score: 88.44

Agra | Image Credit: Incredible India

Beyond the iconic Taj Mahal, Agra surprised many readers with its rich Mughal history, traditional crafts, and emerging hospitality scene.

11. Osaka, Japan – Reader Score: 87.67

Osaka | Image Credit: Sakuraco

Known as Japan’s kitchen, Osaka is loved for its culinary delights, casual vibe, and outgoing locals.

12. Hanoi, Vietnam – Reader Score: 87.61

Hanoi | Image Credit: The Planet D

The capital of Vietnam charms visitors with its lakes, colonial architecture, and dynamic street culture.

13. Taipei, Taiwan – Reader Score: 86.89

Taipei | Image Credit: Britannica

Modern yet deeply rooted in tradition, Taipei earned points for its night markets, friendly people, and scenic hikes.

14. Singapore – Reader Score: 86.47

Singapore | Image Credit: WBV

Immaculately clean, green, and endlessly efficient, Singapore blends innovation and tradition with finesse.

15. Seoul, South Korea – Reader Score: 85.85

Seoul | Image Credit: AYFN Academy

South Korea’s capital continues to rise in popularity, with readers drawn to its blend of historic sites, trend-setting fashion, and dynamic food culture.





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