Four accolades across Heineken, Tiger Beer, Guinness, and Edelweiss underline the company’s continued resonance with Malaysian consumers and its focus on meaningful brand experiences.
Heineken Malaysia has reinforced its standing as one of the country’s most recognised beverage companies after securing four awards at the 2025 Putra Brand Awards and Putra Aria Brand Awards, extending its cumulative tally to 51 accolades to date.
At this year’s awards, Heineken returned to Platinum status in the Beverage – Alcoholic category for the first time since 2019, while Tiger Beer and Guinness were each recognised with Gold awards. Edelweiss, the company’s premium wheat beer, was honoured with a Bronze award at the Putra Aria Brand Awards, which recognises newer and emerging brands.
The Putra Brand Awards are widely regarded as one of Malaysia’s most respected consumer-voted brand recognitions, with winners reflecting trust, affinity, and relevance among the Malaysian public.
“These awards are a clear endorsement of the trust our consumers place in our brands,” said Martijn van Keulen, Managing Director of Heineken Malaysia. “They motivate us to continue brewing the joy of true togetherness through experiences that connect people, strengthen brand affinity, and drive sustained growth.”
Sean O’Donnell, Marketing Director of Heineken Malaysia, echoed that sentiment, noting that sustained brand growth depends on cultural relevance and genuine connection. “Our brands continue to grow because we stay deeply connected to how our consumers socialise and celebrate. Through innovation, culture-led storytelling, and purposeful experiences, we are building future-ready brands that excite, inspire, and strengthen connections with our consumers.”
BRINGING BRANDS TO LIFE THROUGH EXPERIENCES
Throughout 2025, Heineken strengthened its positioning as a brand that champions social connection. Its Refresh Your Music platform was expanded with Refreshing Sessions, a pop-up music series designed to spark shared discovery and bring people together through live experiences. During the festive season, the brand also encouraged more mindful celebrations with the message Celebrations Are Best When Your Phones Take a Rest, while its “Agh! to Ahhh” credentials campaign further elevated moments of enjoyment through activations such as AghPay and The Heineken Microbrewery immersive experience.
Tiger Beer entered a new chapter with the launch of its refreshed visual identity, balancing a progressive look with the brand’s long-established taste credentials. The brand strengthened its link with football culture through The Trafford Den pop-up experience in partnership with Manchester United, while its Chinese New Year campaign, Together We Roar, celebrated shared moments around the table. Tiger also introduced limited-edition innovations such as Tiger Soju Flavoured Lager Mighty Mango and the Tiger Crystal Coldpot, both designed to complement communal dining and social occasions.
Guinness, the world’s best-selling stout, focused on craft, ritual, and fandom. A nationwide search for Malaysia’s first Chief Pint Officer highlighted the importance of quality and pouring standards, while St. Patrick’s celebrations transformed bars and pubs across the country into hubs of music, camaraderie, and shared experience. Building on its role as the official beer of the Premier League, Guinness also unveiled the Guinness Clubhouse, a football-themed stay in Kuala Lumpur that offered fans an immersive match-night experience centred on friendship and the love of the game.
Edelweiss, the premium wheat beer inspired by Alpine brewing traditions, continued to build momentum through flavour-led innovation. The launch of its limited-edition Lemon Honey variant introduced a fresh expression blending citrus brightness with smooth honeyed notes, offering consumers a lighter, refreshing option suited to relaxed social moments.
RESPONSIBILITY AND CONSUMER TRUST
Alongside brand-building initiatives, Heineken Malaysia continues to emphasise responsible consumption. The company actively promotes moderation and reinforces its message to never drink and drive through ongoing commercial and marketing efforts.
Heineken Malaysia’s products are strictly for non-Muslims aged 21 and above only.
