Headlined by global dance music icon Axwell, Heineken House arrives in Kuala Lumpur this August with a fresh two-room concept, immersive music experiences, and a social campaign designed to turn shared passions into real-world connections.
This August, Heineken is turning up the volume on its biggest music event of the year with the launch of Heineken House, an immersive new experience designed to bring people together through a shared love of music. Headlined by internationally acclaimed Swedish DJ and producer Axwell, the event takes place on August 15 at XOX Arena, The Arch Galeries, Kuala Lumpur.
Building on the brand’s global “Fans Have More Friends” platform, Heineken House is based on a simple idea: shared passions have a remarkable ability to turn strangers into friends. Whether through music, football, Formula 1, or other common interests, the brand believes meaningful connections often begin with a shared experience.
MORE THAN A MUSIC FESTIVAL
The new-format event features two distinct performance spaces under one roof. The main Star Arena stage will host Axwell alongside a strong line-up of regional and local talent, including Blink, Dirty Signal, Mr. Yang, Viene, and AnnJo.
Meanwhile, the more intimate Star Club offers a different atmosphere, centred around a 360-degree stage configuration that places fans closer to the performers and each other. Headlining this room are Baby J and Tye Turner, supported by Ashley Lau, Smooth Brain Girly, Mister Rodrigo, and MJ.
The dual-room concept allows attendees to move between different musical styles, atmospheres, and social experiences throughout the evening, creating plenty of opportunities for new connections to form naturally.
According to Sean O’Donnell, Marketing Director of HEINEKEN Malaysia, the event reflects a simple truth that he shared: “Heineken House is built on a simple belief – that people have more in common than they realize. Just Say Hei is that first step; a simple, pressure-free way to turn shared interests into real-world connections through what people already enjoy.”
JUST SAY HEI
Supporting the campaign is a new initiative called “Just Say Hei” – a light-hearted social concept designed to encourage interaction among like-minded fans. Pronounced like “hi,” the phrase serves as both a greeting and a subtle nod to the first three letters of the Heineken name.
The campaign was inspired by the observation that while younger consumers are more digitally connected than ever, translating online interests into real-world friendships can still be challenging. Through music and shared experiences, Heineken hopes to make those introductions easier.
Ahead of the main event, the brand is also rolling out a series of Heineken House Sessions in Kuala Lumpur, Melaka, and Penang. These invitation-only club takeovers are intended to act as a social warm-up, giving fans an opportunity to meet fellow music lovers before gathering again at the August finale.
The sessions take place at Lane 23 at TRX in KL on June 20, Ting Livehouse in Melaka on July 11, and Tsin Livehouse in Penang on July 25.
Tickets to Heineken House can be obtained through the purchase of specially marked Heineken Music Packs or through selected promotional activities offering VIP passes and other rewards (details below).
With a world-class headliner, a diverse local line-up, and a strong focus on bringing people together, Heineken House is shaping up to be one of Kuala Lumpur’s most anticipated music events of the year.
Tickets to Heineken House are available via:
- Purchase of a ‘Heineken® Music Pack’, which contains 16 x 320ml cans of Heineken and one (1) General Admission ticket, at major supermarkets, while stocks last.
- Purchase participating Heineken® products and stand to win 2x VIP passes.
Visit www.heineken.com/my/en/campaigns/fhmf/ for more information on Heineken House, artist announcements, how to unlock passes or to know more about Heineken’s ‘Fans Have More Friends’ platform.
All promotions, campaigns, and contests are subject to Terms and Conditions and are available while stocks last. Images are for illustration purposes only. Heineken and all campaign events are strictly for non-Muslims aged 21 and above. Remember, when you drive, never drink.
